Regional Marketing Manager

Atlantic Pacific Companies • Boca Raton, FL

3d

About The Position

Atlantic Pacific Companies is seeking an experienced and creative Regional Marketing Manager to lead strategic marketing efforts for its Market-Rate Housing portfolio across Florida. The role provides and coordinates administrative and technical support while managing the company’s digital presence, with a focus on reputation management, social media, and digital advertising to support leasing and financial performance in the assigned region. The position is based in Boca Raton, Florida, and involves up to 80% travel, including local and out-of-state travel when necessary.

Requirements

• At least 3 years of marketing experience in multifamily housing, with proven success in market-rate communities.
• Knowledge of Google Analytics, SEO, SEM, PPC, and online reputation management.
• Strategic, organized, and focused on time management.
• Ability to work well under pressure and adhere to strict deadlines.
• Proficiency with computer software, including Microsoft Office (Excel, Word, and Outlook), Adobe Acrobat, Yardi/One site, and Yext.
• Strong understanding of social media management and advertising.

Nice To Haves

• Bilingual in English and Spanish is strongly preferred.

Responsibilities

• Manage company social media profiles by developing and posting content, monitoring responses, and interacting appropriately.
• Improve social media programs by developing toolkits, best practices, and resources to encourage associate participation.
• Prepare internal social media performance reports using data from Google, Facebook Insights, and analytics.
• Manage the reputation dashboard and work with onsite teams to monitor and address customer reviews on search engines, social media, and property websites.
• Prepare monthly review reports analyzing reviews by type, region, and community.
• Design, implement, and manage internal campaigns to promote property solicitation.
• Oversee digital advertising campaign management and reporting, including retargeting, SEM, and PPC.
• Audit property website content, review SEO quality and performance, and make recommendations and edits as needed.
• Support acquisition and management takeovers of new properties by providing branded marketing materials, setting up contracts with advertisers and other marketing vendors, and reviewing marketing and advertising policies and practices with onsite leasing teams.
• Promote local search and SEO through setup, management, and maintenance of local listings such as Google My Business.
• Understand and promote new product offerings from advertising vendors and third-party partners.
• Work with senior management to identify KPIs and develop standardized reporting.
• Oversee new product and program rollouts and implementation.
• Review creation of marketing collateral, including ads, flyers, banners, and direct mail pieces.
• Assist in managing corporate and property websites.
• Manage, create, and distribute monthly corporate and marketing newsletters.
• Perform other projects assigned by the Director of Marketing.

Benefits

• Competitive salary and bonuses.
• 100% employer-provided health insurance, life insurance, and long-term disability insurance.
• Dental and vision insurance.
• Flexible spending accounts.
• Paid time off and holidays.
• 401(k) retirement plan.
• Employee referral program.
• Employee assistance program.
• Employee discounts program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed