Regional Marketing Manager

Stratus Clean Pacific Northwest • Portland, OR

7d

About The Position

We are a commercial cleaning master franchise serving Oregon and Washington, building a repeatable marketing system that turns customer proof, content, and offers into leads and brand equity without relying on the founder. The Regional Marketing Manager owns and runs this system, with success measured by qualified opportunities from facility and property managers, local search visibility, Google review generation and ratings, and consistent brand messaging.

The role combines hands-on local marketing execution with planning, measurement, and cross-functional coordination. The manager establishes baseline metrics and dashboards, builds repeatable processes and content cadence, and uses results to identify and run the next experiments. The 90-day goals include a live dashboard, an operating review-generation system, a priority-city list with ranking improvements underway, and a weekly content and customer-proof cadence that does not depend on the founder. Within 12 months, the goal is to make Stratus Clean PNW the most visible and best-reviewed commercial cleaner in its core metros, with stronger, more predictable lead flow and a marketing system sustained by the manager’s checklists.

Requirements

• 5–8+ years of hands-on local marketing experience in SEO, Google Business, and social/content for service or multi-location businesses.
• Ability to show before-and-after examples of improving rankings, traffic, and leads.
• Systems-oriented approach, with an interest in checklists, playbooks, and repeatable processes.
• Comfort working strategically and hands-on, including analytics work and filming on-site case-study videos.
• Data-driven ability to build and interpret a simple dashboard and change behavior based on its results.
• Ownership mindset and interest in tying work to business outcomes.

Responsibilities

• Design and run the Stratus Clean PNW Marketing Machine by building and maintaining checklists that generate customer proof, content, and campaigns for SEO, social media, email, and sales collateral.
• Own local SEO, including Google Business Profiles, on-site SEO, location pages, citation management, and reporting for key markets.
• Build and enforce a review-generation system across franchisees, including scripts, touchpoints, and goals.
• Create and manage a content calendar for LinkedIn and other relevant platforms, focused on case studies, proof, and offers for facility managers.
• Coordinate external paid-media and web vendors as the internal owner; set targets, review performance, and make keep, kill, or scale decisions.
• Report weekly and monthly on the scorecard, insights, and next experiments.
• Work with franchise owners and sales to ensure marketing promises match delivery and reinforce the brand flywheel.
• Establish baseline metrics and launch a simple dashboard.
• Define priority cities and put initial local-ranking improvements in motion.
• Run a weekly content and customer-proof cadence without founder involvement.

Benefits

• Competitive base salary in line with experienced marketing managers in Portland/Seattle.
• Performance-based bonus tied to the scorecard.
• Medical, dental, and vision health benefits.
• 401(k) with company matching.
• Paid sick days, vacation, and holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed