Regional Marketing Manager

Pieper Veterinary•Middletown, CT

5d•Hybrid

About The Position

Pieper Veterinary is seeking a Regional Marketing Manager to serve as a strategic business partner to hospital and regional leaders. The role owns the Connecticut marketing plan, translates business and service-line needs into measurable growth initiatives, and drives campaigns from planning through results. The manager will shape referral growth, reputation, local content, analytics, attribution, and budget decisions, connecting marketing activity to appointments, referrals, and revenue. The position is based in Central Connecticut, with work across the Middletown office and hospital locations and regional travel throughout Connecticut. The schedule is Monday through Friday, hybrid, with at least three days onsite each week and the remaining days remote.

Requirements

At least 7 years of marketing experience.
Proven ownership of multi-location or regional marketing.
Significant experience managing budgets and optimizing spend.
Based in Central Connecticut and able to work across the Middletown office and hospital locations and travel regionally as needed.
Exceptional communication and stakeholder-management skills, with director-level presence.
Ability to influence hospital and operational leaders without direct authority.
Demonstrated ability to translate business objectives and service-line opportunities into measurable marketing plans.
Ability to execute end-to-end with minimal oversight and connect performance to appointments, referrals, revenue, and ROI.

Nice To Haves

Experience partnering directly with field or hospital leadership teams and driving measurable growth across multiple locations or service lines.
Background in veterinary, multi-location healthcare, dental, medical practices, hospitality, franchise, or another distributed service business.
Hands-on experience across digital marketing, paid media, CRM, analytics, online reputation, referral marketing, community partnerships, and local-market activation.
Experience with Google Ads, Meta, GA4, CallRail, HubSpot, Power BI, AI tools, or similar platforms.
Entrepreneurial, driven, curious, relationship-oriented, and organized, with comfort building structure in a fast-moving environment.
Veterinary experience.

Responsibilities

Own the Connecticut marketing plan and translate business and service-line needs into measurable growth initiatives.
Plan, execute, and evaluate campaigns from initial planning through results.
Partner with hospital and regional leaders to identify business problems, service-line opportunities, and growth needs.
Drive referral growth, reputation, local content, analytics, and attribution.
Make and guide budget decisions that connect marketing activity to appointments, referrals, and revenue.
Manage and optimize significant marketing spend across multiple locations or a region.
Connect marketing performance to appointments, referrals, revenue, and return on investment.
Work across the Middletown office and hospital locations and travel regionally throughout Connecticut.