Regional Marketing Specialist

Suveto•Keller, TX
•Remote

About The Position

Suveto is seeking a Regional Marketing Specialist to serve as the marketing team’s on-the-ground presence across an assigned group of veterinary hospitals. The specialist partners with an Operations Director and local hospital teams, building relationships and connecting Suveto’s central marketing programs with each hospital’s needs. The role supports local marketing execution, customer experience, hospital growth, and the communication of field insights to the appropriate home-office teams. This is a remote, field-heavy and travel-forward position for a candidate based within commuting distance of Dallas or Denver and approximately one hour from a major airport. It involves regular visits to hospitals for coaching, campaign deployment, and relationship-building, with estimated travel of 30–50%, including overnight trips, occasional weekend events, and periodic team gatherings. The work environment is described as collaborative and supportive, and may also be quiet and focused. Suveto is a multi-unit veterinary hospital business. Its corporate team provides administrative, human resources, accounting, marketing, and other support services to hospitals in its network, enabling them to focus on customer service and pet care.

Requirements

  • Bachelor's degree required; preferably in marketing, communications, business, or a related field.
  • 3–5 years of marketing experience required.
  • Strong interpersonal and relationship-building skills, including comfort holding ground in conversations with Practice Managers, Medical Directors, and Operational Leadership.
  • Ability to translate marketing strategy into hands-on local execution.
  • Excellent written and verbal communication skills.
  • Comfort working independently in a remote-first, travel-heavy role.
  • Strong organizational skills and attention to detail while managing multiple concurrent hospital relationships.
  • Working knowledge of marketing tools, including social media platforms, design tools, digital signage, review platforms, and reminder systems.
  • Ability to identify trends, patterns, and opportunities from field observations and report them clearly.
  • Comfort with ambiguity and the pace of a growing multi-location organization.
  • Proficiency with Microsoft Office Suite or related software.
  • Ability to meet the stated physical requirements, including extended sitting and computer use, regular travel, occasional standing and walking for extended periods, and occasional lifting or moving of up to 25 pounds.
  • Must live within reasonable commuting distance of Dallas or Denver and approximately one hour of a major airport for work-related travel.

Nice To Haves

  • Preferably two years of experience in field marketing, account management, multi-location marketing, or client-facing marketing roles.
  • Familiarity with veterinary hospital operations.
  • Experience in a multi-location, franchise, healthcare, dental (DSO), or veterinary industry.
  • Experience partnering with operations leadership.
  • Experience working in fully remote teams and managing a travel-heavy schedule.

Responsibilities

  • Build and maintain working relationships with Operations, Practice Managers, Hospital Liaisons, Medical Directors, and hospital teams.
  • Travel regularly to hospitals in the assigned region for onsite coaching, campaign deployment, and relationship-building.
  • Support resources for community outreach and customer experience initiatives.
  • Monitor local hospital conditions and report trends, concerns, and opportunities to the Guide Dog team.
  • Liaise between hospitals and Suveto Guide Dog initiatives, providing communication and guidance.
  • Deploy network marketing programs, including promotions, campaigns, and lifecycle communications, at hospitals in the assigned cohort.
  • Coach hospital teams on marketing tools such as social posting tools, digital signage, reminder platforms, and online booking.
  • Coordinate local media and marketing partners to support campaigns.
  • Support onboarding of new hospitals and Practice Managers to Suveto Marketing systems and standards.
  • Support community and client engagement best practices by providing resources and playbooks for local use.
  • Ensure brand consistency and marketing quality across the assigned cohort and provide critical feedback on customer experience.
  • Partner with Operations Leadership on hospital priorities, growth opportunities, and concerns.
  • Contribute to focus-hospital planning and regular hospital check-ins.
  • Escalate strategic questions and complex marketing needs to the Marketing Team.
  • Help hospitals scope, submit, and follow through on marketing tickets as part of the request intake process.
  • Route hospital issues to the appropriate functions, including Integrations, Operations, Marketing, and IT.
  • Report field observations about what is and is not working locally to the marketing team.
  • Provide hospital-level insights to inform network marketing and customer experience strategy.
  • Contribute to the marketing team's understanding of hospital-level performance drivers.
  • Perform other related duties as assigned.

Benefits

  • Unlimited PTO for full-time employees.
  • Paid holidays.
  • Medical insurance.
  • Dental insurance.
  • Vision insurance.
  • Pet care discounts.
  • 401(k) with a true match up to 4%.
  • VSOP® grants at no cost to full-time hospital team members through Suveto’s Veterinary Stock Ownership Plan.
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