Regional Marketing Specialist (Temp)

sweetgreen•Boston, MA

7d•$65,000 - $92,000

About The Position

The Regional Marketing Specialist supports sweetgreen's community marketing efforts across the Boston market. The role brings the brand to life through local events, product sampling, community partnerships, and grassroots marketing initiatives. Working closely with restaurant teams, the specialist builds meaningful local connections, increases brand awareness, attracts new guests, and encourages repeat visits. The ideal candidate is passionate about community engagement, enjoys hands-on work, and wants to make a measurable impact on restaurant traffic and sales growth. The specialist owns grassroots demand generation in Boston, building neighborhood relationships that national marketing cannot reach. They develop local accounts and champions, support restaurant teams with local outreach, and measure results through new relationships, repeat catering and Outpost accounts, and incremental traffic. The role reports monthly on cost per new account and traffic lift by market and recommends partnerships to scale. The position has no discounting authority.

Responsibilities

Own grassroots demand generation in Boston and build local relationships.
Source and close neighborhood partnerships with corporate offices and building managers, gyms and fitness studios, hospitals, universities, and co-working spaces.
Run local activations such as building-lobby sampling, race and fitness events, campus move-in activities, and farmers markets, working with local nonprofits and community groups as partners.
Work with restaurant teams to coach local outreach, provide introductions, and maintain partnerships through manager transitions.
Build and maintain a CRM of local accounts and community champions.
Track leads, activations, and repeat business.
Report monthly on cost per new account and traffic lift by market, and recommend which partnerships to scale.