Regional Marketing Specialist (Temp)

sweetgreen•Boston, MA

About The Position

The Regional Marketing Specialist supports sweetgreen's community marketing efforts across the Boston market. The role brings the brand to life through local events, product sampling, community partnerships, and grassroots marketing initiatives. Working closely with restaurant teams, the specialist builds meaningful connections in local communities, increases brand awareness, attracts new guests, and encourages repeat visits. The specialist owns grassroots demand generation in Boston, building local relationships through neighborhood partnerships and in-market activations. The role also helps restaurant teams conduct local outreach, maintains a CRM of local accounts and champions, and tracks leads, activations, repeat business, cost per new account, and traffic lift. Success is measured by new relationships, repeat catering and Outpost accounts, and incremental traffic rather than discount redemptions.

Responsibilities

Own grassroots demand generation in the Boston market and build local relationships.
Source and close neighborhood partnerships with corporate offices, building managers, gyms, fitness studios, hospitals, universities, and co-working spaces.
Run in-market activations such as sampling at building lobbies, races and fitness events, campus move-in events, and farmers markets, partnering with local nonprofits and community groups.
Coach restaurant teams on local outreach, provide introductions, and help maintain relationships through manager transitions.
Build and maintain a CRM of local accounts and champions.
Track leads, activations, and repeat business.
Report monthly on cost per new account and traffic lift by market, and recommend which partnerships to scale.