Regional Marketing Operations Specialist

Lennar•Morrisville, NC

About The Position

The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports consistent, efficient marketing operations across multiple divisions in a centralized regional marketing structure. The role provides operational oversight and coordination of field marketing priorities by coordinating workflows, maintaining visibility into initiatives, supporting community launches and closeouts, and ensuring deliverables are completed accurately and on time. The position provides day-to-day operational guidance to Marketing Field Coordinators, leads regional initiatives and special projects, manages marketing trackers, calendars and workflows, and serves as a cross-functional resource for regional marketing, division leadership, sales teams and other business partners. It also manages operational processes such as vendor coordination, budget tracking, marketing orders, estimates, invoices and reconciliation, and supports activities involving community openings and closeouts, Welcome Home Centers, models, signage, collateral, events and sales requests. This is primarily a sedentary office position, with monthly travel to three to four assigned divisions to support local marketing initiatives, oversee execution and provide gap coverage as needed. Physical requirements include operating computer equipment; speaking, hearing, bending, stooping, reaching, and lifting, moving or carrying up to 25 pounds; and finger dexterity.

Requirements

Bachelor of Science or Arts degree or equivalent required; high school diploma or GED required.
At least 2 years of relevant marketing experience in home building, real estate or consumer-facing industries.
Strong organizational and time-management skills, including the ability to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal teams and sales teams.
Resourceful and solution-oriented.
Confidence using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
Knowledge of Microsoft Office applications.
Ability to operate computer equipment, speak, hear, bend, stoop, reach, and lift, move or carry up to 25 pounds; finger dexterity is necessary.
Ability to travel monthly to three to four assigned divisions.

Nice To Haves

Experience supporting multiple projects, communities or markets.

Responsibilities

Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps and maintain consistent regional execution.
Lead regional marketing operational initiatives and special projects, driving accountability, follow-through and resolution across multiple divisions.
Manage and maintain regional marketing trackers, calendars and workflows, including AIM, and provide the Regional Marketing Operations Manager with visibility into deadlines, deliverables and outstanding action items.
Collaborate with regional marketing, division leadership, sales teams and other business partners to facilitate communication and resolve operational needs.
Manage vendor coordination, budget tracking, marketing orders, estimates, invoices and reconciliation, ensuring accuracy and timely completion.
Monitor and support community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests and other division marketing priorities.
Identify operational gaps and recommend solutions to improve efficiency, consistency and scalability across the region.
Travel monthly to three to four assigned divisions to support division and local marketing initiatives, execution oversight and gap coverage as needed.
Use digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.

Benefits

Medical, dental and vision insurance.
401(k) retirement plan with a dollar-for-dollar company match up to 5%.
Paid parental leave.
Associate Assistance Plan.
Education Assistance Program.
Up to $30,000 in adoption assistance.
Up to three weeks of vacation annually from hire, plus holiday, sick leave and personal day policies.
New Hire Referral Bonus Program.
Home Purchase Discounts.
Everyone’s Included Day.