Regional Marketing Operations Specialist

Lennar•Waterford, FL

13d

About The Position

The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports consistent, efficient marketing operations across multiple divisions within a centralized regional marketing structure. The role provides operational oversight and coordination of field marketing priorities by coordinating workflows, maintaining visibility into initiatives, supporting community launches and closeouts, and ensuring deliverables are completed accurately and on time. The Specialist provides day-to-day operational guidance to Marketing Field Coordinators, leads regional initiatives and special projects, maintains trackers and workflows (including AIM), and collaborates with regional marketing, division leadership, sales teams, and other business partners. The role also manages marketing operations such as vendor coordination, budget tracking, orders, estimates, invoices, and reconciliation, while supporting community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, and sales requests. The position identifies operational gaps and recommends improvements to increase efficiency, consistency, and scalability across the region. This is primarily a sedentary office position, with monthly travel to three or four assigned divisions to support local marketing initiatives, execution oversight, and gap coverage as needed. The position requires the ability to operate computer equipment and to speak, hear, bend, stoop, reach, lift, and move or carry up to 25 pounds; finger dexterity is also necessary. Duties and responsibilities may change at any time with or without notice.

Requirements

Bachelor of Science or Arts degree or equivalent required; high school diploma or GED required.
At least 2 years of relevant marketing experience in home building, real estate, or consumer-facing industries.
Strong organizational and time-management skills, with the ability to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal teams and sales teams.
Resourceful and solution-oriented.
Knowledge of Microsoft Office applications.
Ability to operate computer equipment and speak, hear, bend, stoop, reach, lift, and move or carry up to 25 pounds; finger dexterity is necessary.
Availability for monthly travel to three or four assigned divisions.

Nice To Haves

Experience supporting multiple projects, communities, or markets.

Responsibilities

Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps, and maintain consistent regional execution.
Lead regional marketing operational initiatives and special projects, driving accountability, follow-through, and resolution across multiple divisions.
Manage regional marketing trackers, calendars, and workflows, including AIM, and provide the Regional Marketing Operations Manager visibility into deadlines, deliverables, and outstanding action items.
Collaborate with regional marketing, division leadership, sales teams, and other business partners to facilitate communication and resolve operational needs.
Manage vendor coordination, budget tracking, marketing orders, estimates, invoices, and reconciliation to ensure accuracy and timely completion.
Monitor and support community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests, and other division marketing priorities.
Identify operational gaps and recommend solutions that improve efficiency, consistency, and scalability across the region.
Travel monthly to three or four assigned divisions to support division and local marketing initiatives, execution oversight, and gap coverage as needed.
Use digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.