Regional Marketing Operations Specialist

Lennar•Plymouth, MN

8d•$70,945 - $94,593

About The Position

The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports consistent, efficient marketing operations across multiple divisions in the centralized regional marketing structure. The role coordinates field marketing workflows, maintains visibility into key initiatives, supports community launches and closeouts, and ensures deliverables are completed accurately and on time. The Specialist provides operational guidance to Marketing Field Coordinators, leads regional initiatives and projects, maintains marketing trackers and workflows, and collaborates with regional marketing, division leadership, sales teams, and other business partners. The role also oversees operational processes involving vendors, budgets, orders, estimates, invoices, and reconciliations, and supports activities related to community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, and sales requests. Monthly travel to three or four assigned divisions is required to support marketing initiatives, execution oversight, and gap coverage as needed. This is primarily a sedentary office position. The role requires operating computer equipment and the ability to speak, hear, bend, stoop, reach, lift, and move or carry up to 25 pounds. Finger dexterity is necessary.

Requirements

Bachelor of Science or Arts degree or equivalent required; the posting also states that a high school diploma or GED is required.
At least 2 years of relevant marketing experience in home building, real estate, or consumer-facing industries.
Strong organizational and time-management skills, including the ability to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal teams and sales teams.
Resourceful and solution-oriented.
Confidence using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
Knowledge of Microsoft Office applications.
Ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move or carry up to 25 pounds; finger dexterity is necessary.
Ability to travel monthly to three or four assigned divisions.

Nice To Haves

Experience supporting multiple projects, communities, or markets.

Responsibilities

Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps, and maintain consistent regional execution.
Lead regional marketing operational initiatives and special projects, driving accountability, follow-through, and resolution across multiple divisions.
Manage and maintain regional marketing trackers, calendars, and workflows, including AIM, and provide the Regional Marketing Operations Manager with visibility into deadlines, deliverables, and outstanding action items.
Collaborate with regional marketing, division leadership, sales teams, and other business partners to facilitate communication and resolve operational needs.
Manage operational processes, including vendor coordination, budget tracking, marketing orders, estimates, invoices, and reconciliation, ensuring accuracy and timely completion.
Monitor and support community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests, and other division marketing priorities.
Identify operational gaps and recommend solutions that improve efficiency, consistency, and scalability across the region.
Travel monthly to assigned divisions to support division and local marketing initiatives, execution oversight, and gap coverage as needed.
Use digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.