Regional Marketing Operations Specialist

Lennar•Plymouth, MN

About The Position

The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports the consistent, efficient execution of marketing operations across multiple divisions in a centralized regional marketing structure. The role provides operational oversight and coordination of field marketing priorities by coordinating workflows, maintaining visibility into initiatives, supporting community launches and closeouts, and ensuring deliverables are completed accurately and on time. The position works with Marketing Field Coordinators, regional and division leadership, sales teams, and other business partners. It manages regional trackers, calendars, workflows, vendor coordination, budgets, marketing orders, estimates, invoices, and reconciliation. The role also supports community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests, and other division marketing priorities. Monthly travel to three or four assigned divisions is required to support local marketing initiatives, execution oversight, and gap coverage. This is primarily a sedentary office position with the ability to operate computer equipment and perform occasional physical activities, including bending, stooping, reaching, and lifting or carrying up to 25 pounds. The role may be eligible for bonuses and commissions. The stated annual base compensation range is $70,945.07 to $94,593, subject to business-related factors. Lennar offers benefits subject to company policies and applicable plan terms.

Requirements

Bachelor of Science or Arts degree or equivalent required; a high school diploma or GED is also stated as required.
At least 2 years of relevant marketing experience in home building, real estate, or consumer-facing industries.
Strong organizational and time management skills, including the ability to manage multiple deadlines across communities.
Excellent communication and interpersonal skills, with the ability to build effective partnerships with internal teams and sales teams.
Resourcefulness and a solution-oriented approach.
Confidence using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
Knowledge of Microsoft Office applications.
Ability to operate computer equipment and speak and hear; ability to bend, stoop, reach, lift, and move or carry up to 25 pounds; finger dexterity.

Nice To Haves

Experience supporting multiple projects, communities, or markets.

Responsibilities

Provide day-to-day operational guidance to Marketing Field Coordinators, including helping prioritize workloads, identify process gaps, and maintain consistent regional execution.
Lead regional marketing operational initiatives and special projects, driving accountability, follow-through, and resolution across multiple divisions.
Manage regional marketing trackers, calendars, and workflows, including AIM, and provide the Regional Marketing Operations Manager visibility into deadlines, deliverables, and outstanding action items.
Collaborate with regional marketing, division leadership, sales teams, and other business partners to facilitate communication and resolve operational needs.
Manage vendor coordination, budget tracking, marketing orders, estimates, invoices, and reconciliation to ensure accuracy and timely completion.
Monitor and support community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests, and other division marketing priorities.
Identify operational gaps and recommend solutions to improve efficiency, consistency, and scalability across the region.
Travel monthly to assigned divisions to support division and local marketing initiatives, execution oversight, and gap coverage as needed.
Use digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.