Regional Marketing Specialist

Suveto•Keller, TX

6d•Remote

About The Position

The Regional Marketing Specialist serves as Suveto Marketing’s on-the-ground presence across an assigned group of veterinary hospitals. Working closely with an Operations Director and local hospital teams, the specialist builds relationships with Practice Managers and hospital staff, deploys marketing programs locally, gathers field insights, improves customer experience, and helps hospitals access the support they need to grow. The role translates centrally developed marketing strategies into local execution and serves as a communication link between hospitals and Suveto’s Guide Dog team. This is a remote, field-heavy, travel-forward role for someone based within commuting distance of Dallas, Texas. It requires significant regional travel to hospitals—estimated at 30–50%, depending on the cohort’s geography and hospital count—including overnight trips, occasional weekend events, and periodic team gatherings. The specialist partners with Operations Leadership, supports onboarding and marketing systems, helps hospitals use marketing tools, and reports local observations that inform marketing and customer experience strategy.

Requirements

Bachelor's degree required.
3–5 years of marketing experience required.
Strong interpersonal and relationship-building skills, including comfort holding ground in conversations with Practice Managers, Medical Directors, and Operational Leadership.
Ability to translate marketing strategy into hands-on local execution.
Excellent written and verbal communication skills.
Ability to work independently in a remote-first, travel-heavy role.
Strong organizational skills and attention to detail across multiple concurrent hospital relationships.
Working knowledge of marketing tools, including social media platforms, design tools, digital signage, review platforms, and reminder systems.
Ability to identify trends, patterns, and opportunities from field observations and report them clearly.
Comfort with ambiguity and the pace of a growing multi-location organization.
Proficiency with Microsoft Office Suite or related software.
Must live within commuting distance of Dallas, Texas.
Ability to travel regionally, including overnight trips and occasional weekend events; estimated travel is 30–50%.
Ability to regularly sit for extended periods, use a computer and office equipment, and communicate by phone and video conference.
Ability to regularly travel by car, plane, or other transportation.
Ability to occasionally stand, walk, and remain on one's feet for extended periods during hospital visits and events.
Ability to occasionally lift and/or move up to 25 pounds.

Nice To Haves

Degree in marketing, communications, business, or a related field.
Two years of experience in field marketing, account management, multi-location marketing, or client-facing marketing roles.
Familiarity with veterinary hospital operations.
Experience in a multi-location, franchise, healthcare, dental (DSO), or veterinary industry.
Experience partnering with operations leadership.
Experience working in fully remote teams and managing a travel-heavy schedule.

Responsibilities

Build and maintain working relationships with Operations, Practice Managers, Hospital Liaisons, Medical Directors, and hospital teams.
Travel regularly to hospitals in the assigned region for onsite coaching, campaign deployment, and relationship-building.
Support resources for community outreach and customer experience initiatives.
Understand local hospital conditions and flag trends, concerns, and opportunities to the Guide Dog team.
Liaise between hospitals and Suveto Guide Dog initiatives by providing communication and guidance.
Deploy network marketing programs, including promotions, campaigns, and lifecycle communications, at hospitals in the assigned cohort.
Coach hospital teams on marketing tools such as social posting tools, digital signage, reminder platforms, and online booking.
Coordinate local media and marketing partners to support campaigns.
Support onboarding for new hospitals and Practice Managers to Suveto Marketing systems and standards.
Help hospitals apply community-engagement and client-engagement best practices by providing resources and playbooks.
Ensure brand consistency and marketing quality across the assigned cohort, including providing critical feedback on customer experience.
Partner with Operations Leadership on hospital priorities, growth opportunities, and areas of concern.
Contribute to focus-hospital planning and regular hospital check-ins.
Escalate strategic questions and complex marketing needs to the Marketing Team.
Help hospitals scope, submit, and follow through on marketing tickets.
Route hospital issues to the appropriate Suveto function, including Integrations, Operations, Marketing, and IT.
Report field observations about what is and is not working locally to the marketing team.
Provide voice-of-the-hospital insights that inform network marketing and customer experience strategy.
Contribute to the marketing team's understanding of hospital-level performance drivers.
Perform other related duties as assigned.