Associate Director, Marketing Analytics

Edelman•Washington, DC

21h•$86,000 - $138,000

About The Position

Edelman is seeking an Associate Director of Analytics to join its expanding team. This analytics leader will oversee a team of analysts and work with internal and external stakeholders to define, build, and execute multichannel measurement strategies for global clients’ brand and acquisition programs. The role combines analytical fact-finding with intuition and storytelling in a collaborative, client-facing environment. The position involves developing measurement frameworks and learning agendas, integrating data across workstreams, and applying consumer insights to inform programs, content, and experiences. The Associate Director will assess new data sources, methodologies, technology partnerships, and client priorities; encourage creative uses of data to address marketing and communications challenges; collaborate with cross-discipline teams; and manage and mentor analysts. The advertised salary range is $86,000–$138,000 per year. Pay within the range depends on factors including education, qualifications, experience, skills, seniority, location, performance, travel requirements, and organizational needs. Other compensation may include annual bonuses, paid time off, and region-specific benefits.

Requirements

At least 6 years of relevant experience in marketing analytics or a related field.
A bachelor's degree or equivalent work experience.
Ability to manage multiple deliverables and stakeholders simultaneously.
Ability to prosper in a dynamic, fast-paced environment.
Strong teamwork and supportive interpersonal qualities.

Nice To Haves

Experience with integrated marketing and communications tactics, including earned, owned, influencer, and paid, and developing insights, ideally in a fast-paced client-services environment.
A bachelor's or graduate degree from an accredited post-secondary institution; a graduate degree is highly preferred.
Experience onboarding and developing talent as a marketing analytics leader, ideally in an advertising agency, consulting, or other client-services environment.
Expertise in cross-channel performance analytics, with technical knowledge of web analytics, organic social analytics, influencer marketing, and paid analytics.
Storytelling and data visualization experience, preferably with Tableau, CreatorIQ, Brandwatch, Sprinklr or Sprout, and Supermetrics.
A high-level understanding of the AI landscape and how AI solutions can be applied to workstreams.

Responsibilities

Develop measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
Contextualize and apply data to create a holistic view of consumers and inform programs, content, and experiences.
Evaluate new data opportunities, including sources, methodologies, technology partnerships, and client priorities, using knowledge of clients and digital analytics.
Encourage creative uses of data to solve business challenges and support marketing and communications activities.
Collaborate with leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
Provide day-to-day management and mentorship to analysts working on short- and long-term projects.