Associate Director, Analytics

Tombras • Knoxville, TN

1d • Hybrid

About The Position

The Associate Director, Analytics leads Analysts in planning, executing, evaluating, and communicating data-driven digital marketing results and actionable insights. The role develops and implements holistic, cross-channel measurement and testing plans, oversees analysis delivery across client accounts, develops team talent, and promotes excellent service for clients, partners, and internal stakeholders. It also develops measurement frameworks, consults on measurement strategies, integrates analytics into agency production processes, communicates results and recommendations, and uses media and marketing data to assess KPIs, ROI, and business outcomes. The role is hybrid, based in Knoxville, Tennessee, or Atlanta, with office work Tuesday through Thursday and remote-work options on Mondays and Fridays. Relocation assistance may be provided to Knoxville.

Requirements

• At least 6 years of experience in media, marketing, or a related field.
• At least 4 years of experience in an Analytics role.
• At least 1 year of experience in a managerial role.
• Experience presenting analyses to small and large groups.
• Strong working knowledge of Marketing and Digital Marketing.
• Strong working knowledge of online advertising media channels, including Search, Display, Social, Contextual, Email, CTV, and OTT.
• Extensive experience with web analytics platforms such as Google Analytics and Adobe Analytics.
• Strong working knowledge of ad trafficking and ad serving platforms, including Doubleclick, Facebook, and Google.
• Strong working knowledge of Tableau.
• Bachelor's degree in Marketing or Analytics.

Nice To Haves

• Ad agency experience.
• Working knowledge of Google Tag Manager and/or Adobe Tag Manager.
• SQL, R, or Python knowledge and experience with database administration.
• Master's degree in Marketing or Business Analytics.

Responsibilities

• Lead the team in ensuring timely and accurate delivery of analysis across assigned client accounts.
• Lead the development and execution of campaign measurement and data strategies.
• Develop Analytics talent on the team.
• Promote a culture of best-in-class customer service by understanding client, partner, and internal stakeholder needs, translating them into solutions, and delivering those solutions diligently and urgently.
• Develop and execute frameworks to guide complex projects.
• Develop and execute cross-channel media measurement and testing plans.
• Consult with colleagues and clients on measurement strategies and techniques.
• Ensure appropriate analytics integration into agency production processes.
• Lead client communications that clearly convey results, efficiencies, opportunities, and optimizations driving business results.
• Assess client media programs independently and with the team.
• Interpret media and marketing data and analyze effects on KPIs and ROI.
• Deliver analyses, insights, and actions through appropriate formats, including dashboards, deep-dive analyses, and infographics.
• Recommend changes to investment and marketing strategy and optimize marketing spend based on quantitative analyses.

Benefits

• Relocation assistance may be provided to Knoxville.
• Flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical coverage, with PPO or High Deductible options, for employees and dependents.
• 401(k) participation.
• Employer-paid dental and vision coverage.
• Dog-friendly offices.
• Promotion-from-within culture and opportunities for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager