Associate Director, Audience Analytics
About The Position
The Associate Director, Audience Analytics, serves as a day-to-day client-team contact, developing data-informed solutions and helping ensure addressable audience strategies are developed and executed across media channels. The role collaborates with Client Solutions, Communications Strategy, Communications Design, and Partnerships teams, and uses agency data and platforms to support clients’ audience-centered, data-driven efforts. This client-facing position works closely with clients to connect MarTech and AdTech solutions and provide consultancy across paid, owned, and earned media. It supports the development of clients’ addressable media foundations, applies emerging technologies and data solutions, and uncovers insights and new opportunities. The role also coordinates day-to-day Audience Analytics workflows, supports measurement and activation, and presents recommendations and actionable insights.
Requirements
- Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs, and CDPs, and the ability to articulate a clear point of view on each.
- Strong knowledge of digital marketing technologies, including DCM, Google Analytics, and IAS.
- Knowledge of Tableau, SharePoint, or other dashboard and data-visualization tools.
- Ability to proactively drive business forward and take initiative without relying on direction.
- Excellent written, verbal, communication, and presentation skills.
- Strong time-management and organizational skills.
- PC proficiency and working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.
- Proven problem-solving ability.
- Ability to work successfully on a team, manage multiple projects, and meet tight deadlines under pressure.
Nice To Haves
- 7+ years of industry experience.
- 5+ years in an integrated planning role in media, publishing/vendor, or a communications discipline such as digital or content.
- Experience with pharmaceutical industry tools, including syndicated data from Crossix, Swoop, IQVIA, or Symphony Health; media-consumption sources such as N-Power, Arbitron, or ComScore; paid-media monitoring tools such as Kantar or AdViews; or social-media monitoring tools such as NetBase or Sysomos.
- Ability to communicate complex concepts at varying levels of detail to suit the audience.
- Excellent interpersonal skills.
Responsibilities
- Develop client-specific, diversified audience strategies, test frameworks, orchestration, and activation using third-party and first-party data sources.
- Lead discussions with data-provider partners regarding joint business plans and support client data-stack implementation, including first-party data and lookalike-model creation.
- Manage day-to-day client requirements and workflows related to Audience Analytics, partnering with cross-functional teams on planning, activation, and MMM/MTA measurement and reporting.
- Work with client stakeholders across brand, digital strategy, data governance, and privacy teams.
- Present patient profiling, with team support, and provide recommendations and actionable insights for media activation.
- Keep clients informed about emerging data capabilities, modeling methodologies, and measurement; provide research-vendor perspectives, selection support, and RFPs as appropriate.
- Apply analytics best practices and develop and activate audience strategies.
- Collaborate internally across Initiative crafts to support data-driven Strategy, Communications Design, and Partnerships.
- Delegate work and oversee direct reports.
- Develop and maintain strong professional relationships with clients, colleagues, and vendors.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
