Director, Audience Science

Universal Orlando•Orlando, FL

About The Position

The Director of Audience Science is a key leader within UDX Commercial Advanced Data Analytics, responsible for Audience Science across UDX destinations. The role leads a multidisciplinary team that develops audience strategies, segmentation, predictive models, experimentation, journey measurement, and decision-support capabilities. The Director partners with Marketing, Digital, Product, Operations, Technology, Finance, and destination teams to translate guest and commercial data into measurable improvements in marketing performance, guest experience, and revenue. The role sets the team roadmap, develops talent, guides data and platform priorities, and ensures analytics capabilities are scalable, actionable, and embedded in business decisions. The Director establishes the team’s strategy, roadmap, priorities, and operating model; leads and develops the analytics team; manages delivery and strategic initiatives; and sets standards for analytical quality, stakeholder engagement, and delivery. The role also guides audience science and personalization, owns journey analytics priorities, and establishes measurement frameworks and controlled testing to quantify marketing, guest, and commercial impact. The Director follows established UDX Environmental, Health & Safety policies and procedures and performs other duties as assigned.

Requirements

Demonstrated leadership of advanced analytics or data science teams, including talent development and operating-model design.
Expertise in segmentation, predictive modeling, experimentation, causal measurement, personalization, and journey analytics.
Experience developing audience and guest analytics strategies across marketing, digital, and destination touchpoints.
Ability to translate complex analyses into measurable guest, commercial, and operational outcomes.
Experience with customer and audience data platforms, identity and activation platforms, cloud data and analytics environments, visualization, experimentation, measurement, and decisioning technologies.
Experience partnering with Marketing, Digital, Product, Operations, Technology, Finance, and other cross-functional teams.
Demonstrated ability to influence senior executives and communicate complex findings through concise recommendations.
Strong program and product management skills, including the ability to manage competing priorities.
Strong guest and stakeholder focus and the ability to build effective working relationships.
Intellectual curiosity and commitment to continuous learning.
Bachelor’s degree in data science, statistics, economics, computer science, marketing analytics, business, or a related quantitative field required; equivalent relevant experience may be considered.
10+ years of experience in advanced analytics, data science, marketing analytics, commercial analytics, or a related field, including experience with guest or customer data, measurement, and experimentation.
5+ years of experience leading analytics or data science teams and developing technical talent.
Demonstrated record of building scalable analytics capabilities and translating insights into measurable business outcomes.
Experience partnering with senior leaders and cross-functional teams to deliver enterprise initiatives.
Consistent attendance is a job requirement.

Nice To Haves

Master’s or Ph.D. in a quantitative field.
Experience applying AI and intelligent automation to analytics workflows.

Responsibilities

Set the team strategy, roadmap, priorities, and operating model in alignment with UDX commercial objectives.
Lead, coach, and develop a multidisciplinary analytics team while building succession and critical capabilities.
Manage the portfolio of recurring delivery, strategic initiatives, and emerging business needs.
Establish consistent standards for analytical quality, stakeholder engagement, and delivery.
Partner with senior leaders to prioritize investments in data, technology, and talent.
Lead segmentation, predictive modeling, experimentation, audience strategy, and personalization across marketing and digital channels.
Guide development and adoption of scalable customer and audience data, identity, activation, decisioning, and measurement capabilities.
Own journey analytics priorities and standards across UDX destinations.
Lead analyses to identify guest behavior, needs, friction, and opportunities across the end-to-end journey.
Integrate audience, behavioral, transactional, operational, and experience data to produce actionable insights.
Partner with Marketing, Digital, Product, Operations, and destination teams to translate findings into prioritized and testable improvements.
Establish impact tracking connecting journey improvements to guest, commercial, and operational outcomes.
Translate analytics into commercial decisions, measurable financial outcomes, and prioritized actions across UDX destinations.
Establish measurement frameworks and controlled testing to quantify marketing, guest, and commercial impact.
Provide executives and channel leaders with clear recommendations to improve performance and support a guest-centric approach.
Understand and participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
Perform other duties as assigned.