Director of Audience Development

Bonneville International•Seattle, WA

1d•$92,200 - $103,000•Onsite

About The Position

Bonneville Seattle seeks a results-driven Director of Audience Development to develop, engage, and grow digital audiences across the company’s distribution platforms. The role shapes Bonneville Seattle’s voice and brands through digital channels and guides digital strategy, content, staffing, and distribution across web, apps, audio, video, and social media. In partnership with Seattle leadership, programming, sales, and corporate teams, the Director strengthens brands, supports audience growth, and grows revenue in alignment with the company’s mission and values. This is an on-site position at the Seattle site. Work configurations may change based on business needs and company discretion.

Requirements

Strong writing, editing, proofreading, and video editing skills.
Working knowledge of content management systems, basic HTML, social media trends, and SEO best practices.
Strong communication, organizational, and relationship-building skills, with the ability to work effectively across departments and teams.
Proven ability to lead, manage complex projects, and turn strategy into results.
Demonstrated ability to grow and engage audiences across various channels.
Understanding of how content, packaging, and distribution should differ by platform and audience.
Ability to analyze and interpret digital performance data, establish meaningful KPIs, and translate findings into action.
Understanding of radio programming and formats, including news, talk, and sports.
Ability to work independently and collaboratively, manage competing priorities, and perform under deadline pressure.

Nice To Haves

At least two years of demonstrated success leading a large-scale digital content property.
At least one year of proven successful experience managing a team of employees.
Bachelor’s degree in communications, marketing, journalism, computer science, or a related field, or equivalent experience.

Responsibilities

Develop and execute digital audience growth and engagement strategies that support business objectives, strengthen Bonneville Seattle’s brands, and grow over-the-air audiences through digital channels.
Establish editorial vision, voice, and creative direction across digital platforms, cultivating distinct brand identities for MyNorthwest.com, 710sports.com, and individual shows, hosts, reporters, and contributors.
Lead digital content staff, including hiring, training, coaching, goal-setting, and performance management.
Oversee content gathering, production, editing, publishing, and distribution across web, apps, audio, video, and social channels.
Use analytics to understand audiences, establish key performance indicators, measure results, guide decisions, and share insights and trends with staff and leadership.
Lead social media strategy and promote platform-specific best practices across social, search, email, and mobile.
Partner with programming teams to align digital content and distribution with station brands and audience goals.
Collaborate with sales to develop digital revenue opportunities and ensure digital platforms support sales initiatives.
Work with corporate development, technical, and IT teams to launch products, maintain reliable daily operations, and resolve issues affecting streams, data feeds, ad servers, and other digital services.
Build and manage website sections and pages, and evaluate and manage digital vendors.
Plan and deliver digital initiatives on time and within budget.
Stay current on digital technologies, tools, best practices, and audience trends, translating insights into practical improvements.
Communicate effectively across the organization and foster collaboration, innovation, and accountability as a member of the Seattle leadership team.

Benefits

Medical, dental, and vision coverage with no wait period for enrollment.
401(k) with company match and an employer-funded retirement account, both fully vested from day one.
Paid leave for new parents under Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits.
Tuition reimbursement opportunities.
Vacation leave (120 hours accrued per year), sick leave (80 hours accrued per year), and 12 paid company holidays per year.
Paid volunteer time (40 hours per year).
Employee Assistance Program services.
Access to a team of free financial planners.
Matches on contributions to charitable organizations after one year of service.
Continuous growth and development opportunities.
Dynamic team culture that values teamwork, fun, and collaboration.