Associate Director, Analytics

Tombras • Atlanta, GA

2h • Hybrid

About The Position

The Associate Director, Analytics reports directly to the VP, Analytics and leads Analysts in planning, executing, evaluating, and communicating data-driven digital marketing results and actionable insights. The role includes developing and implementing holistic, cross-channel measurement and testing plans for client accounts.

The Associate Director leads the team’s delivery of analysis and development of campaign measurement and data strategies, develops Analytics talent, and promotes a culture of responsive customer service. The role also develops frameworks for complex projects, advises colleagues and clients on measurement approaches, and ensures analytics is integrated into agency production processes.

The position assesses client media programs, interprets media and marketing data in relation to KPIs and ROI, communicates results and opportunities to clients, and presents analyses through dashboards, deep dives, infographics, or other appropriate formats. It develops quantitative recommendations to optimize marketing spend and inform investment and marketing strategy. The role is hybrid, based in Knoxville, Tennessee, or Atlanta, with office attendance Tuesday through Thursday and remote work optional on Mondays and Fridays. Relocation assistance may be provided for Knoxville.

Requirements

• At least 1 year of experience in a managerial role.
• Experience presenting analyses to small and large groups.
• Strong working knowledge of marketing and digital marketing.
• Strong working knowledge of online advertising channels, including Search, Display, Social, Contextual, Email, CTV, and OTT.
• Extensive experience with web analytics platforms such as Google Analytics and Adobe Analytics.
• Strong working knowledge of ad trafficking and ad serving platforms, including DoubleClick, Facebook, and Google.
• Strong working knowledge of Tableau.
• Working knowledge of Google Tag Manager and/or Adobe Tag Manager.

Nice To Haves

• Ad agency experience.
• Knowledge and experience with SQL, R, or Python and database administration.
• BA in Marketing or Analytics; MS in Marketing or Business Analytics.

Responsibilities

• Lead the team in delivering timely and accurate analysis across assigned client accounts.
• Lead the development and execution of campaign measurement and data strategies.
• Develop Analytics talent on the team.
• Promote a culture of best-in-class customer service among the team by understanding client, partner, and stakeholder needs and delivering solutions with diligence and urgency.
• Develop and execute frameworks to guide complex projects.
• Develop and execute cross-channel media measurement and testing plans.
• Consult with colleagues and clients on measurement strategies and techniques.
• Ensure appropriate analytics integration into agency production processes.
• Lead client communications that clearly convey results, efficiencies, opportunities, and optimizations driving business results.
• Assess client media programs independently and collaboratively with the team.
• Interpret media and marketing data and analyze effects on KPIs and ROI.
• Deliver analyses, insights, and actions using appropriate formats such as dashboards, deep-dive analyses, and infographics.
• Develop quantitative recommendations to change investment and marketing strategy and optimize marketing-spend efficacy.

Benefits

• Relocation assistance may be provided to Knoxville.
• Dog-friendly offices.
• Flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical coverage, with PPO or High Deductible options, for employees and dependents.
• 401(k) participation.
• Employer-paid dental and vision coverage.
• A culture of promotions from within and opportunities for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed