Associate Director, Marketing Analytics
About The Position
Chewy is seeking an Associate Director of Marketing Analytics to join its Marketing Sciences and Operations team in Bellevue, Washington, or Boston, Massachusetts. This hands-on leadership role leads media analytics, measurement, and testing across Social, TV, Influencer, and Content Marketing. The role helps determine how media investments affect customer behavior, brand growth, and long-term business outcomes, and translates findings into recommendations for media strategy and investment. The Associate Director sets measurement strategy and the analytical roadmap, with deep expertise in Marketing Mix Modeling (MMM), incrementality testing, causal measurement, and media effectiveness. The position combines strategic leadership with direct analytical work, including experiment design, model evaluation, SQL or Python analysis, and presentations to senior marketing and business leaders. The role partners with Brand, Media, Social, Influencer, Content, Finance, Data Science, Analytics Engineering, Product, and agency teams. It establishes an integrated measurement approach connecting upper-funnel activity to customer and financial outcomes, builds confidence in media measurement, and enables better investment decisions. The Associate Director also leads and develops analytics talent while remaining engaged in high-priority analytical work.
Requirements
- Bachelor's or master's degree in Statistics, Economics, Mathematics, Data Science, Operations Research, Marketing Analytics, or another quantitative field, or equivalent years of experience.
- 8+ years of experience in marketing analytics, media measurement, experimentation, data science, or a related analytical discipline, including experience leading complex cross-functional work.
- Deep expertise in marketing measurement and media effectiveness, including interpreting, evaluating, and challenging Marketing Mix Models, designing incrementality experiments, and translating findings into actionable media investment recommendations.
- Strong knowledge of incrementality testing, geo experimentation, lift studies, causal inference, attribution, and brand measurement.
- Experience measuring upper-funnel and performance-oriented media.
- Advanced proficiency in SQL and proficiency in Python, R, or another statistical programming language.
- Strong understanding of experimental design, statistical inference, power analysis, confidence intervals, and sources of measurement bias.
- Demonstrated ability to turn analytical findings into media investment and marketing strategy recommendations.
- Experience communicating complex analysis to senior leaders and influencing decisions across Marketing, Finance, and technical teams.
- Leadership style combining strategic thinking, methodological rigor, strong partnership, talent development, and willingness to remain hands-on.
Nice To Haves
- Experience measuring Social, TV, Influencer, and Content Marketing.
- Experience leading media measurement in a large consumer, retail, e-commerce, subscription, or direct-to-consumer business.
- Experience with MMM platforms or frameworks such as Google Meridian, Meta Robyn, or comparable custom solutions.
- Experience integrating MMM with experiments, platform studies, attribution, brand research, and customer-level analysis.
- Familiarity with media and measurement platforms such as Meta, TikTok, YouTube, Google, The Trade Desk, Nielsen, Kantar, or similar tools.
- Knowledge of reach and frequency measurement, adstock, saturation curves, interaction effects, halo effects, and long-term brand impact.
- Experience with Snowflake, Databricks, dbt, Sigma, Tableau, or comparable modern data and business-intelligence platforms.
- Experience managing agency or vendor relationships related to MMM, media analytics, brand measurement, or experimentation.
Responsibilities
- Lead media measurement strategy for the Chief Brand Officer.
- Own the measurement strategy and analytical roadmap for Social, TV, Influencer, and Content Marketing.
- Define how Marketing Mix Modeling, controlled experiments, platform lift studies, attribution, brand measurement, and customer analytics work together in a common measurement framework.
- Identify gaps in data, methodology, and reporting, and develop a prioritized roadmap to improve media measurement capabilities.
- Serve as the subject matter expert for Marketing Mix Modeling, including model design, variable selection, calibration, validation, interpretation, and business application.
- Validate MMM findings using incrementality tests, lift studies, attribution, and other causal evidence, and communicate uncertainty and methodological limitations.
- Partner with internal teams and external vendors to challenge assumptions, improve model quality, and develop scenario-planning tools.
- Design and evaluate geo experiments, matched-market tests, holdouts, conversion-lift studies, audience tests, and other incrementality approaches.
- Define experiment hypotheses, success metrics, test cells, sample-size and power requirements, measurement windows, and statistical decision criteria.
- Apply causal inference methods when randomized experimentation is not practical.
- Lead high-priority analyses from problem framing and data exploration through modeling, interpretation, and executive readout.
- Use SQL and statistical programming tools to analyze large customer, media, engagement, and transaction datasets.
- Evaluate performance by channel, campaign, audience, creative, content type, customer segment, and stage of the customer journey.
- Lead cross-functional measurement initiatives involving Marketing, Media, Finance, Data Science, Analytics Engineering, Product, and agency partners.
- Build strong partnerships with channel owners while maintaining analytical objectivity and independence.
- Lead and develop analytics talent while remaining hands-on in high-priority analytical work.
Benefits
- 401(k)
- New hire and annual equity grant; C08+ positions may also be eligible for an annual bonus.
- Medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance.
- Parental leave and family services benefits.
- Backup dependent care and flexible spending accounts.
- Telemedicine and employee assistance program.
- Pet adoption reimbursement.
- Discounts, including 10% off pet insurance and 20% off at Chewy.com.
- Unlimited PTO for exempt salary team members, subject to manager approval.
- Six paid holidays per year.
- Paid sick and family leave may be available in compliance with applicable state and local regulations.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
