Associate Director Business Analytics
About The Position
The Business Analytics team is pivotal to delivering modern agency services and works closely with planning and investment teams to meet and exceed clients’ business goals. The Associate Director develops client understanding and actionable analytics, contributes to measurement and research, and partners with planning and investment teams on budgets, media plans, and optimization. The role also leads, mentors, and develops analysts, managers, and direct reports, while presenting insights and recommendations to clients. To the extent permissible by local law, Omnicom requires employees to work in the office at least three days a week, unless additional in-office days are directed by the agency or manager. Omnicom states its commitment to hiring and developing exceptional talent and inclusive teams, and provides equal employment opportunities in accordance with applicable law.
Requirements
- A university degree.
- 5–7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Industry knowledge in marketing analytics and data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Demonstrated knowledge of audience-based marketing and data-driven advertising.
- Analytical skills, critical thinking, and the ability to clarify strategic and operational issues related to data and analytics.
- Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues in areas including organization, attention to detail, prioritization, business writing and presenting, analysis, and project management.
- Comfort working in ambiguous situations.
Nice To Haves
- Knowledge of the agency-side media campaign planning and execution process.
Responsibilities
- Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive positions.
- Ensure analytics efforts produce clear, compelling, and actionable insights, using sophisticated analytical techniques to construct insightful narratives.
- Participate in developing and executing measurement plans.
- Follow through on scheduled and ad hoc deliverables in a timely manner.
- Recommend and implement research to support consumer insight gathering and the strategic process.
- Identify opportunities to continuously improve processes.
- Lead, mentor, and train analysts and managers.
- Regularly present reports, points of view, and other materials to clients by phone and in person.
- Contribute to consumer segmentation and audience identification and exploration.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, maintain clarity on priorities, and know when to ask for help.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Lead and mentor direct reports by assessing capabilities, providing career-growth roadmaps, and setting goals to build or expand skills.
- Stay current on industry trends and developments through research and training.
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What This Job Offers
Job Type
Full-time
Career Level
Director
