Director, Business Analytics
About The Position
The Business Analytics team is closely integrated with planning and investment teams to provide modern agency services and help clients achieve their business goals. The Director, Business Analytics develops a deep understanding of client strategy, initiatives, and competitive positioning, then leads analytics, measurement, research, and optimization work that translates into clear, actionable insights and marketing solutions. The role partners with Planning, Investment, and Activation teams on budget setting, media planning, and ongoing optimization; anticipates client needs; and ensures deliverables are completed on time. It also contributes to consumer segmentation, audience identification, and testing the incremental impact of media on business outcomes. Internally, the Director provides methodological guidance, coaching, and training to direct reports and broader agency teams. The role leads and mentors managers, ADs, and direct reports, assessing capabilities and supporting career growth and skill development. The position requires expertise in marketing analytics, audience-based marketing, data-driven advertising, integrated marketing, solution development, leadership, client relationships, and communication.
Requirements
- A university degree.
- At least 7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Industry knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical skills, critical thinking, and the ability to clarify strategic and operational issues related to data and analytics.
- Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues in areas including organization, attention to detail, prioritization, business writing and presenting, analysis, and project management involving scope, budgeting, and timing.
Nice To Haves
- Knowledge of the agency-side media campaign planning and execution process.
Responsibilities
- Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position.
- Ensure analytics efforts produce clear, compelling, actionable insights and narratives using sophisticated analytics techniques.
- Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Lead the development and execution of measurement plans.
- Anticipate client needs and proactively develop solutions.
- Ensure timely follow-through on scheduled and ad hoc deliverables.
- Recommend and implement research to support consumer insight gathering and strategic processes.
- Identify opportunities to continuously improve processes.
- Lead, mentor, and train managers and ADs.
- Contribute to consumer segmentation and audience identification and exploration.
- Design tests to measure the incremental impact of media on business outcomes.
- Provide clients with ad hoc support to solve broad strategic marketing problems.
- Provide methodological support, coaching, training, and advice to direct reports and broader agency teams.
- Lead and mentor direct reports, assess their capabilities, provide career-growth roadmaps, and set goals to build or expand skills.
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What This Job Offers
Job Type
Full-time
Career Level
Director
