Associate Director, Business Analytics

Adelphi Group • New York, NY

1d • $120,000 - $140,000 • Hybrid

About The Position

The Associate Director, Business Analytics will serve as the day-to-day analytics lead for client discussions around campaign performance, measurement strategy, and optimization. This role requires a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives. The position involves developing and executing integrated measurement plans, defining KPIs, and ensuring analytics outputs are translated into clear, compelling, and actionable business recommendations. The role also includes internal responsibilities such as managing analytics workflows, collaborating with cross-functional teams, leading and mentoring junior analysts, and contributing to measurement best practices within the agency.

Requirements

• Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
• Strong understanding of HCP media ecosystems, Patient marketing, Omnichannel engagement, and Commercial healthcare analytics.
• Experience with Campaign measurement, Cross-channel attribution, Incrementality testing, Marketing Mix Modeling (working knowledge), Audience quality measurement, KPI development, Media effectiveness measurement, and Campaign optimization.
• Working knowledge of Physician-Level Data (PLD), Claims data, Prescription data (NBRx/TRx), First-party customer data, Identity frameworks, and Data clean rooms.
• Excellent written and verbal communication skills.
• Strong presentation and storytelling abilities.
• Ability to simplify complex analytical concepts for non-technical audiences.
• Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
• 6–8+ years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
• Experience developing campaign measurement strategies across HCP and DTC initiatives.
• Familiarity with agency-side media planning and execution.
• Experience with Tableau, SQL, Excel, and modern analytics platforms.

Nice To Haves

• Experience supporting pharmaceutical or healthcare clients preferred.
• Familiarity with Snowflake and healthcare data environments is a plus.

Responsibilities

• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
• Define KPIs aligned to business objectives including: Qualified HCP reach, Audience quality, Patient engagement, NBRx and TRx performance, Brand adoption, Omnichannel engagement.
• Ensure campaign measurement aligns with commercial objectives and optimization opportunities.
• Partner with Audience Intelligence teams to support Physician-Level Data (PLD) analysis, Audience segmentation, HCP targeting, Patient journey analytics, and Audience quality measurement.
• Help identify opportunities to improve audience engagement and media effectiveness.
• Generate actionable insights using campaign performance, audience data, and business outcomes.
• Design and support measurement approaches including: Incrementality testing, Cross-channel attribution, Audience quality analysis, Digital optimization.
• Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.
• Manage day-to-day analytics workflows across HCP and DTC initiatives.
• Ensure timely delivery of recurring and ad hoc analytics requests.
• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
• Identify opportunities to improve operational efficiency and analytics delivery.
• Partner closely with Planning, Investment, Audience Intelligence, Data Science, Data Management, and Client Solutions teams.
• Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.
• Lead, mentor, and coach Analysts and Managers.
• Support development of technical, analytical, and client consulting capabilities.
• Review analytical outputs to ensure quality, consistency, and business relevance.
• Help develop standardized approaches for Measurement planning, Omnichannel reporting, Audience analytics, Business storytelling, Campaign optimization.
• Contribute to healthcare analytics playbooks and agency best practices.
• Stay current on developments in Healthcare marketing, Pharmaceutical commercialization, Omnichannel engagement, Audience Intelligence, AI-enabled analytics, and Marketing Science.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level