Director, Business Analytics

Adelphi Group • Boston, MA

7d • Hybrid

About The Position

Provides specialized expertise in a specific field, working independently and leading projects of moderate risk and complexity. Mentors junior staff or manages projects to ensure successful execution and delivery. Possesses strong problem-solving skills to provide professional advice and solutions that align with and support the organization’s broader goals. Generates data‑driven insights to inform business, media, and marketing decisions by analysing audience, market, sales, and campaign performance data. Supports stakeholders such as sales, planning, and account teams by translating complex datasets into actionable insights that demonstrate the effectiveness and value of media channels, campaigns, and marketing strategies. Researches and analyses audience behaviors, demographics, market conditions, campaign results, and performance metrics to identify trends, opportunities, and areas for optimisation. Produces insight reports and evaluations to assess campaign effectiveness, forecast performance, and guide strategic decision‑making. Manages and applies analytics tools, systems, and methodologies to convert raw data into clear, relevant recommendations aligned to client and organisational objectives.

Requirements

• Specialized expertise in a specific field.
• Ability to work independently.
• Strong problem-solving skills.
• Experience analyzing audience, market, sales, and campaign performance data.
• Ability to translate complex datasets into actionable insights.
• Experience researching and analyzing audience behaviors, demographics, market conditions, campaign results, and performance metrics.
• Experience producing insight reports and evaluations.
• Experience managing and applying analytics tools, systems, and methodologies.

Responsibilities

• Lead projects of moderate risk and complexity.
• Mentor junior staff or manage projects to ensure successful execution and delivery.
• Provide professional advice and solutions that align with and support the organization’s broader goals.
• Generate data-driven insights to inform business, media, and marketing decisions by analysing audience, market, sales, and campaign performance data.
• Translate complex datasets into actionable insights that demonstrate the effectiveness and value of media channels, campaigns, and marketing strategies.
• Research and analyse audience behaviors, demographics, market conditions, campaign results, and performance metrics to identify trends, opportunities, and areas for optimisation.
• Produce insight reports and evaluations to assess campaign effectiveness, forecast performance, and guide strategic decision‑making.
• Manage and apply analytics tools, systems, and methodologies to convert raw data into clear, relevant recommendations aligned to client and organisational objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed