Director, - Business Analytics

Adelphi Group • New York, NY

2d • $145,000 - $175,000 • Hybrid

About The Position

Omnicom Media is seeking a Director, Business Analytics to join their team. This role is responsible for building and developing a deep understanding of client's strategic issues and initiatives, ensuring analytics efforts lead to clear, compelling, and actionable insights. The position involves partnering with various teams on budget setting, media plan development, and optimization, as well as leading measurement plan development and execution. The Director will anticipate client needs, proactively develop solutions, and ensure timely delivery of all work. They will also recommend and implement research to aid in consumer insight gathering and strategic processes, identify opportunities for process improvement, and lead, mentor, and train managers and Assistant Directors. Contributions to consumer segmentation and audience identification/exploration processes, designing tests to measure media impact, and providing ad hoc support for strategic marketing problems are also key aspects of the role. Internally, the Director will provide methodological support, coaching, training, and advice to direct reports and broader agency teams, and partner with Planning and Investment teams. A significant part of the role involves leading and mentoring direct reports, assessing capabilities, providing career growth roadmaps, and instituting goals to build skills.

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Applicants must be authorized to work for any employer in the United States.

Nice To Haves

• Knowledge of agency-side media campaign planning and execution process is desirable but not required.
• Candidates with experience with quick service restaurant clients are preferred.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively developing solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.
• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director