Associate Director, Marketing Analytics
About The Position
Chewy is seeking an Associate Director of Marketing Analytics for its Marketing Sciences and Operations team, based in Bellevue, Washington, or Boston, Massachusetts, with a hybrid schedule of three days per week in the office. The role leads media analytics, measurement, and testing across Social, TV, Influencer, and Content Marketing, helping the company understand how media investments affect customer behavior, brand growth, and long-term business outcomes. The position translates evidence into recommendations for media strategy and investment and partners with Brand, Media, Social, Influencer, Content, Finance, Data Science, Analytics Engineering, and agency teams. This is a hands-on leadership role requiring expertise in Marketing Mix Modeling (MMM), incrementality testing, causal measurement, and media effectiveness. The Associate Director sets measurement strategy, designs experiments, evaluates model assumptions, analyzes data using SQL or Python, and presents recommendations to senior leaders. The role establishes an integrated measurement approach that connects upper-funnel activity to customer and financial outcomes, improves confidence in media impact measurement, supports investment decisions, and develops analytics talent while remaining engaged in priority analytical work.
Requirements
- Bachelor's or master's degree in Statistics, Economics, Mathematics, Data Science, Operations Research, Marketing Analytics, or another quantitative field, or equivalent years of experience.
- At least 8 years of experience in marketing analytics, media measurement, experimentation, data science, or a related analytical discipline, including experience leading complex cross-functional work.
- Deep expertise in marketing measurement and media effectiveness, including interpreting, evaluating, and challenging Marketing Mix Models; designing incrementality experiments; and translating findings into actionable media investment recommendations.
- Strong knowledge of incrementality testing, geo experimentation, lift studies, causal inference, attribution, and brand measurement.
- Experience measuring upper-funnel and performance-oriented media.
- Advanced proficiency in SQL and proficiency in Python, R, or another statistical programming language.
- Strong understanding of experimental design, statistical inference, power analysis, confidence intervals, and sources of measurement bias.
- Demonstrated ability to turn analytical findings into media investment and marketing strategy recommendations.
- Experience communicating complex analysis to senior leaders and influencing decisions across Marketing, Finance, and technical teams.
- Leadership style combining strategic thinking, methodological rigor, strong partnership, talent development, and willingness to remain hands-on.
Nice To Haves
- Experience leading media measurement in a large consumer, retail, e-commerce, subscription, or direct-to-consumer business.
- Experience with MMM platforms or frameworks such as Google Meridian, Meta Robyn, or comparable custom solutions.
- Experience integrating MMM with experiments, platform studies, attribution, brand research, and customer-level analysis.
- Familiarity with media and measurement platforms such as Meta, TikTok, YouTube, Google, The Trade Desk, Nielsen, Kantar, or similar tools.
- Knowledge of reach and frequency measurement, adstock, saturation curves, interaction effects, halo effects, and long-term brand impact.
- Experience with Snowflake, Databricks, dbt, Sigma, Tableau, or comparable modern data and business-intelligence platforms.
- Experience managing agency or vendor relationships related to MMM, media analytics, brand measurement, or experimentation.
Responsibilities
- Lead the media measurement strategy and analytical roadmap for Social, TV, Influencer, and Content Marketing.
- Define how Marketing Mix Modeling, controlled experiments, platform lift studies, attribution, brand measurement, and customer analytics fit into a common measurement framework.
- Identify data, methodology, and reporting gaps and build a prioritized roadmap to improve media measurement capabilities.
- Serve as the subject matter expert for Marketing Mix Modeling, including model design, variable selection, calibration, validation, interpretation, and business application.
- Validate MMM findings using incrementality tests, lift studies, attribution, and other causal evidence; communicate uncertainty and methodological limitations.
- Partner with internal teams and external vendors to challenge assumptions, improve model quality, and develop practical scenario-planning tools.
- Design and evaluate geo experiments, matched-market tests, holdouts, conversion-lift studies, audience tests, and other incrementality approaches.
- Define test hypotheses, success metrics, test cells, sample-size and power requirements, measurement windows, and statistical decision criteria.
- Apply causal inference methods when randomized experimentation is not practical.
- Personally lead priority analyses from problem framing and data exploration through modeling, interpretation, and executive readout.
- Use SQL and statistical programming tools to analyze customer, media, engagement, and transaction datasets.
- Evaluate performance by channel, campaign, audience, creative, content type, customer segment, and stage of the customer journey.
- Lead cross-functional measurement initiatives involving Marketing, Media, Finance, Data Science, Analytics Engineering, Product, and agency partners.
- Build strong partnerships with channel owners while maintaining analytical objectivity and independence.
- Lead and develop analytics talent while remaining directly engaged in high-priority analytical work.
Benefits
- 401k
- New-hire and annual equity grant
- Annual bonus eligibility for C08+ positions
- Medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance
- Parental leave
- Family services benefits
- Backup dependent care
- Flexible spending accounts
- Telemedicine
- Pet adoption reimbursement
- Employee assistance program
- Discounts including 10% off pet insurance and 20% off at Chewy.com
- Unlimited PTO for exempt salary team members, subject to manager approval
- Six paid holidays per year
- Possible paid sick and family leave in compliance with applicable state and local regulations
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What This Job Offers
Job Type
Full-time
Career Level
Senior
