Director, Marketing Data & Analytics

EcoShield • Salt Lake City, UT

5d • Onsite

About The Position

The Director, Marketing Data & Analytics will own the marketing data infrastructure and closed-loop measurement system connecting advertising interactions to calls, subscriptions, and retained revenue across web analytics, call tracking, and CRM data. The role partners closely with Inside Sales and the CMO, and is hands-on with SQL, AI, and modeling while building the program and hiring the team.

The position is responsible for establishing marketing-attributed revenue methodology, tracking and data quality foundations, forecasting models, executive reporting, and analytics support for National Inside Sales. It will also build and develop marketing and inside sales analyst teams. This is an in-office role in Salt Lake City, with an expectation of working in the office five days a week.

Requirements

• At least 8 years of experience in analytics or data roles, including at least 3 years leading teams, with direct experience building and managing large data infrastructures.
• Expert SQL skills and daily hands-on fluency with a modern data stack, such as Snowflake or BigQuery, dbt, and Tableau or Looker.
• Deep digital marketing measurement expertise, including GA4, advertising platform data and APIs, offline conversion pipelines, and call tracking data.
• Practical attribution experience, including multi-touch approaches, incrementality testing, and familiarity with media mix modeling concepts.
• Experience owning a budget and vendor relationships for data and analytics tooling.
• Executive communication skills, including the ability to make complex measurement simple, honest, and decision-ready.
• Proven experience building and managing analyst teams.

Nice To Haves

• Analytics experience in a marketing organization supporting an inside sales team, including telephone and call outcome data.
• Experience in home services and/or a subscription business.
• Experience as the founding analytics owner in a build-from-scratch or early-stage environment.

Responsibilities

• Design and build end-to-end marketing data infrastructure in close partnership with the Inside Sales team.
• Create closed-loop attribution from first click through call, sale, and retained subscription, integrating web analytics, advertising platforms, call tracking, and CRM data.
• Own a durable, documented, explainable marketing-attributed revenue methodology that resists channel bias, partnering closely with the CMO.
• Own the tracking foundation on www.ecoshieldpest.com, including GA4, the data layer, server-side tagging, and conversion integrity, in partnership with the Director, Paid Marketing & MarTech.
• Build forecasting models for qualified lead volume, sales, revenue, CAC, LTV, and funnel conversion by channel and market.
• Deliver weekly executive dashboards for funnel, CAC, and revenue.
• Provide analytics partnership to National Inside Sales, including funnel benchmarks, lead scoring, routing analytics, and rep performance visibility.
• Establish data quality and governance practices, including metric definitions, QA, and a single source of truth for marketing and sales metrics.
• Hire and develop marketing and inside sales data analysts as the program grows.
• Own a budget and vendor relationships for data and analytics tooling.

Benefits

• Competitive compensation package, with base salary commensurate with experience.
• Annual performance bonus program eligibility for director-level roles.
• Health, dental, and vision insurance.
• 401(k) plan with employer matching.
• Open PTO policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed