Marketing & Business Analytics Director
About The Position
The Director of Marketing and Business Analytics works with executive- and management-level staff to develop and implement business initiatives across NPAA segments and, where needed, other locations in the Americas. The role provides leadership in business performance, growth, and continuous improvement across marketing and business analytics. Marketing responsibilities include strategic development, product management, market management, and OEM development. The position coordinates North American target-market strategy and goal setting with the Global Leadership Team, develops NPAA’s marketing function, guides product and market growth, and helps establish priorities and timelines for new products with technical teams. It also develops project-selection and progress-monitoring processes based on StageGate/DR+ principles and Voice of the Customer, and provides a short-term and medium-to-long-term vision for NPAA. Business analytics responsibilities include sales budget development and review, reforecasting, market and industry analysis, board and corporate planning support, sales-report improvements, customer profitability analysis, customer contract implementation and negotiation, and improvements to business reporting tools in partnership with Finance. The role covers Paint on Plastic, Paint on Metal markets (Liquid, Pretreatment, and E-coat), and adjacent and emerging markets. NPAA offers annual merit increases and an annual incentive bonus plan; 11 paid holidays and paid time off; health and welfare plans; a 401(k) plan with a company match; tuition reimbursement; employee recognition programs; career-growth opportunities; and company events.
Requirements
- Four-year degree.
- 10 years of experience in automotive coatings marketing or sales and industry analytics.
- Expert MS Excel skills for analyzing large data sets.
- Expert MS PowerPoint skills for board-level presentations.
Nice To Haves
- Technical product experience in automotive coatings.
- MBA.
- Prior experience in P&L analysis.
Responsibilities
- Coordinate and refine NPAA’s North American target-market strategy and goal setting with the Global Leadership Team, aligning strategies with NPAA’s strengths and developing initiatives to address weaknesses.
- Lead the development and growth of NPAA’s marketing function.
- Manage product strategy to support sustainable long-term growth of new products and maximize their value in the market.
- Manage market evaluation and identify existing and potential new areas for NPAA growth.
- Develop OEM relationships with existing domestic OEMs, Asian OEMs, and emerging OEMs.
- Lead new-product strategy by defining targets based on strategic goals and working with technical teams to set priorities, targets, and timelines.
- Develop and maintain a system for project selection, prioritization, and progress monitoring using StageGate/DR+ principles and Voice of the Customer.
- Provide a short-term (1–2 year) and medium-to-long-term (3–7 year) vision for NPAA based on market knowledge.
- Direct or delegate annual NPAA sales budget creation with the commercial team, using best-practice methodologies and analysis of industry trends and historical results.
- Review monthly performance against budget and evaluate sources of change.
- Coordinate or develop periodic in-year budget reforecasts with the commercial team and report them to corporate groups.
- Execute a comprehensive management system to continuously improve budget projection accuracy.
- Analyze market trends and builds using multiple data sources to support strategic planning and decision-making.
- Contribute to NPAA strategy for Board presentations and mid-term planning exercises.
- Prepare three-year or extended mid-term revenue forecasts and provide explanations as needed.
- Initiate and manage continuous improvements to sales reports and drive implementation across teams.
- Partner with the commercial team on customer profitability analysis, forward planning, and customer rationalization based on data and industry conditions.
- Implement and negotiate customer contracts using NPAA’s current contract template or incorporate forecasting and aged-inventory requirements into customer templates as needed.
- Work with Finance to create or improve reporting tools for analyzing and understanding NPAA’s business.
Benefits
- Annual merit increases.
- Annual incentive bonus plan.
- 11 paid holidays each year.
- Paid time off.
- Comprehensive health and welfare plans.
- 401(k) plan with a company match.
- Tuition reimbursement.
- Employee recognition programs.
- Opportunities for career growth.
- Company events throughout the year.
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What This Job Offers
Job Type
Full-time
Career Level
Director
