Executive Director, Business Analytics
About The Position
The Executive Director, Business Analytics leads the Business Analytics team’s delivery of marketing sciences solutions and works closely with planning and investment teams to help clients achieve their business goals. The role sets the vision, strategy, and roadmap for analytics across a client portfolio; shapes data strategy; advises clients on audience strategy, measurement, and advanced analytics; and applies data and technology to develop solutions for clients’ business challenges. The position also provides methodological support and coaching, recruits and mentors talent, develops agency-wide audience and measurement playbooks, and helps build the Marketing Sciences pipeline and achieve its revenue goals. The role contributes to the development of DTA offerings and keeps current with developments in analytics, advertising technology, measurement, and data.
Requirements
- A university degree.
- 13 or more years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Industry knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical, critical-thinking, and solution-development skills, including the ability to clarify strategic and operational issues related to data and analytics and drive problems to resolution.
- Proven leadership ability and strong client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues in areas including organization, prioritization, business writing and presenting, analysis, and project management covering scope, budget, and timing.
- Comfort working in ambiguous situations.
- Passion for driving change through adoption of emerging advertising technologies.
Nice To Haves
- Knowledge of agency-side media campaign planning and execution processes.
Responsibilities
- Set the vision, strategy, and roadmap for marketing sciences solutions across a portfolio of clients.
- Define and execute data strategy by identifying data needs and opportunities and developing plans to maximize the value of first-, second-, and third-party data through integration and augmentation.
- Build client relationships and provide strategic advice on how data and analytics can unlock business opportunities.
- Encourage creative use of data to address clients’ business challenges and support growth, in alignment with Planning and Investment teams.
- Provide thought leadership on analytics, research, measurement, and advertising technology concepts, methods, and tools.
- Develop audience solutions with Planning and Investment teams.
- Serve as a trusted advisor to client leads and senior clients on audience strategy, measurement, and advanced analytics.
- Partner with Planning and Investment teams on annual budgets, media plans, and ongoing budget and plan optimization.
- Share perspectives on industry changes in data and analytics, including measurement, clean rooms, and attention measurement.
- Investigate the impact of new data sources and technologies on marketing and the sectors in which clients operate.
- Lead and mentor direct reports, assess capabilities, support career growth, and set goals to expand skills.
- Provide methodological support, coaching, training, and advice to direct reports and broader teams.
- Recruit new talent.
- Lead development of audience and measurement playbooks to standardize high-quality marketing sciences services across the agency.
- Build the Marketing Sciences pipeline and take responsibility for its revenue goals.
- Help develop and grow DTA offerings by contributing to points of view and exchanging knowledge with colleagues at OM.
- Research industry trends and developments, participate in training, and attend industry events.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
