Senior Director, Business Analytics

Adelphi Group•New York, NY

2d•$120,000 - $230,000•Hybrid

About The Position

The Senior Director, Business Analytics provides leadership and oversight to managers and senior-level professionals across multiple related teams, with accountability for performance, outcomes, and strategic objectives. The role develops departmental plans aligned with organizational priorities, fosters collaboration, and drives operational excellence. The position extracts actionable insights from high-volume, high-dimensional data to address complex business and marketing problems. It applies data preparation, statistical analysis, predictive modeling, experimentation, pattern recognition, visualization, and AI or other advanced analytics approaches to improve business performance. The Senior Director analyzes business, customer, operational, and market data; develops reports, dashboards, and visualizations; and may contribute to marketing mix modeling, cross-channel measurement, and strategic insights that optimize investment decisions and media effectiveness. In client-facing work, the Senior Director consults on business opportunities and analytics roadmaps, advises on audience strategy and measurement, and turns complex concepts into actionable recommendations. Internally, the role partners with Planning and Investment teams on budgets and media plans, recruits and mentors staff, and stays current on industry developments. The position is with Hearts & Science. Omnicom policy requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.

Requirements

A university degree.
11 or more years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
Industry knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
Expertise in audience-based marketing and data-driven advertising.
Analytical and critical-thinking skills to develop solutions and clarify strategic and operational data and analytics issues.
Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience.
Strong communication and presentation skills, including the ability to translate unstructured business problems into innovative customer marketing programs.
Ability to train and coach colleagues in areas such as organization, attention to detail, prioritization, business writing and presentation, analysis, and project management.
Ability to manage project scope, budgeting, and timing.

Nice To Haves

Knowledge of agency-side media campaign planning and execution processes.

Responsibilities

Provide leadership and guidance to managers and senior-level professional staff, with accountability for the performance and outcomes of multiple related teams.
Develop and implement departmental plans aligned with organizational priorities, and foster collaboration and operational excellence.
Consult with clients to identify business problems and opportunities and develop analytics roadmaps that can measurably affect business outcomes.
Lead consumer segmentation and audience identification processes.
Advise client leads and senior clients on audience strategy, measurement, and advanced analytics.
Share perspectives on developments in data and analytics, including measurement, data clean rooms, and attention measurement.
Lead development and execution of measurement plans, revising them as new learnings emerge.
Translate complex concepts and analytic solutions into compelling data stories with actionable conclusions.
Identify brand- and portfolio-level growth opportunities, including innovation and adoption of analytics technologies.
Investigate how new data sources and technologies may affect marketing and the industries in which client brands operate.
Provide ad hoc support to clients on broad strategic marketing problems.
Lead and mentor direct reports, assess capabilities, establish career-growth roadmaps, and set goals to build and expand skills.
Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
Recruit new talent.
Conduct research, engage in training, and attend industry events to stay current on industry trends and developments.
Analyze business, customer, operational, and market data to identify trends, optimize effectiveness, and forecast performance.
Develop and maintain analytics reports, dashboards, and visualizations, and use analytical tools, platforms, scripts, models, or AI-enabled approaches to generate insights.