Analytics Senior Director

PMG•Dallas, NY
•Hybrid

About The Position

PMG is seeking an Analytics Senior Director to lead the analytics team across multiple customer groups, industry verticals, and regions. This role involves defining the capability roadmap and organization structure for scale, translating client objectives into analytic frameworks, and guiding senior client relationships and analytics transformation projects. The Senior Director will align department goals with company strategy, manage Director-level leaders, and ensure succession planning. Responsibilities include leading performance planning, calibration, and promotions, identifying process, tooling, or training improvements, and representing analytics in senior executive forums. The role also involves shaping thought leadership, IP, and external reputation, and leveraging AI, automation, and technology to enhance work quality and efficiency.

Requirements

  • 12+ years of experience in analytics, including 5+ years of leadership experience
  • Bachelor’s degree or equivalent work experience
  • Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data-informed decision-making
  • Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability
  • Proficiency in Python or R to support statistical analysis, experimentation, and data automation across teams and platforms
  • Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps, triangulating brand and business performance across brand measurement, last-click attribution, and other key signals to inform strategy and decision-making
  • Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive-level storytelling
  • Proven success in leading cross-functional partnerships, aligning on KPI frameworks, and embedding analytics into product, marketing, and operational workflows
  • A strong record of mentoring analytics leaders, shaping team culture, and implementing governance and process improvements across complex organizations
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel

Responsibilities

  • Lead the analytics team across multiple customer groups, industry verticals and regions
  • Define the capability roadmap and organization structure for scale
  • Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
  • Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth
  • Align department goals to company strategy and vision
  • Manage Director-level leaders and ensure succession planning
  • Lead performance planning, calibration, and promotions
  • Identify and implements process, tooling, or training improvements
  • Represent analytics in senior executive forums, both internally at PMG and externally on the broader market
  • Shape thought leadership, IP, and external reputation
  • Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making

Benefits

  • Professional Development: learning and development programs, mentorship opportunities, and career advancement support
  • Generous Time Off: generous paid time off and holiday allowances
  • Parental Leave: paid parental leave
  • Retirement & Pension Plans: competitive retirement or pension programs, including contribution matching
  • Fertility and Family Support: fertility benefits for all team members and their spouses
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography
  • Pet Insurance: Protect your pet's health and your finances
  • Lifestyle Spending Accounts: 100% company-funded accounts to promote healthy habits and well-being
  • Commuter Benefits: Access support for travel and commuting needs, where available
  • Annual Bonus: All employees are eligible for an annual bonus
  • Volunteering Opportunities: 8 give-back hours to volunteer in your local communities
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety
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