Senior Director, Revenue Analytics

LeadVenture

About The Position

LeadVenture is looking for a Senior Director, Revenue Analytics & Planning to join our team. This position will report directly to the CRO. This role owns forecast methodology, capacity and quota planning, compensation modeling, conversion and productivity metrics, and annual planning, and serves as a strategic advisor to the CRO on board-level reporting. LeadVenture is the leading digital platform provider for powersports, RV, marine, trailer, agriculture, and automotive dealers across North America. Our portfolio of brands, including Dealer Spike, InteractRV, Net Driven, Firestorm, and Frazer, provides dealers with website platforms, digital marketing services, and subscription software products that drive traffic, generate leads, and grow revenue. We are a private equity-backed company in active growth mode, expanding our software and subscription product footprint across an existing customer base of thousands of dealers. Operating multiple brands, multiple products, and multiple sales motions simultaneously is our defining operational challenge — and our biggest opportunity. The Opportunity As LeadVenture scales across multiple brands, products, and sales motions, the opportunity is to bring them together under one trusted framework for how we forecast, plan, and model the business — so leadership can make faster, better-informed decisions. The Senior Director of Revenue Analytics & Planning owns that framework. You will set the methodology behind our forecast, capacity, quota, and compensation models, define the conversion and productivity metrics the business runs on, and lead annual planning from the revenue side. You will be a strategic partner to the CRO and the analytical conscience of the GTM organization: when a number goes in front of leadership or the Board, you are the reason it can be trusted. This is a senior pillar leadership seat in Revenue Operations, reporting to the Chief Revenue Operations. You will lead the Revenue Analytics & Planning team, so your time goes to judgment, design, and insight, not data pulls.

Requirements

10+ years in revenue operations, sales strategy & planning, sales finance, or FP&A supporting a GTM organization
Direct ownership of forecast methodology, capacity planning, and quota/comp modeling — you have built these models, not just consumed them
Has led annual GTM planning cycles end to end at the company or business-unit level
Track record presenting analysis and recommendations to C-level and Board audiences — and changing decisions as a result
4+ years building and leading analytics or planning teams
Experience in a multi-brand, multi-product, or SaaS + services business strongly preferred; PE-backed experience a plus
Expert Excel / Google Sheets modeling — driver-based, scenario, and sensitivity models others can follow and maintain
Strong Salesforce reporting and data-model fluency
SQL and a BI tool (Tableau, Power BI, Looker, or similar) strongly preferred
Familiarity with forecasting and revenue intelligence tools (Clari, Gong, or similar) and comp tools a plus
You build frameworks, not one-off answers — your models survive after you hand them off
You lead with the recommendation and can explain it simply; if the CRO can't explain it to his grandmother, you're not done
You are skeptical of your own numbers and catch problems before leadership does
You are comfortable pushing back on senior stakeholders with data
You bias toward speed and simplicity over perfect precision

Responsibilities

Own the forecast methodology across brands, products, and sales motions — how we call the number, how we weight pipeline, and how we measure and improve accuracy
Run forecast accuracy reviews; diagnose misses by brand, segment, and rep and drive the fixes
Partner with FP&A to keep the GTM forecast and the financial plan reconciled to one number
Build and own the capacity model: headcount, ramp, productivity, attrition, and coverage assumptions that translate a bookings target into a hiring and pipeline plan
Own quota-setting methodology and territory/segment allocation; make sure quotas are achievable, defensible, and tied to the plan
Model sales compensation plans — cost of sales, payout curves, accelerators, and scenario analysis — and recommend plan design to leadership
Monitor plan performance in-year: attainment distribution, payout vs. budget, and unintended behavior
Define and govern the core GTM metrics: stage conversion, velocity, win rate, opportunity creation, pipeline coverage, and rep productivity
Establish benchmarks and targets by brand and motion; surface where the funnel is leaking and what it costs
Own the Math of the Business — the model that connects activity, pipeline, and bookings to the revenue target
Lead the revenue side of annual planning: targets, capacity, quota, comp, and pipeline requirements
Build scenario models leadership can use to make trade-off decisions quickly
Act as a strategic advisor to the CRO and CEO — turn analysis into clear recommendations and the so-what, not just the chart
Own the analytical foundation for monthly board reporting and forecast commentary, and present directly to executive leadership as needed
Lead, develop, and scale the Revenue Analytics & Planning team; set priorities, review work, and raise the analytical bar
Design how the analytics function scales across brands — including bringing non-Salesforce business units (DCS, Frazer) into one consistent reporting and forecast framework
Use AI and automation to remove manual reporting work and scale the function without adding headcount
Partner with GTM Systems on data standards so the CRM supports accurate forecasting and reporting