Associate Director, Revenue and Analytics

SAN FRANCISCO SYMPHONY•San Francisco, CA

4d•$105,139 - $118,282•Hybrid

About The Position

The Associate Director, Revenue & Analytics leads ticket & subscription revenue management, pricing, forecasting, sales reporting, and audience analytics for the San Francisco Symphony. This role transforms historical and real-time sales, competitive and market intelligence, and customer data into actionable strategies designed to maximize earned revenue and attendance, strengthen audience retention, and support long-term audience growth. The ideal candidate brings external perspective and emerging best practices in pricing, revenue management, and audience strategy to the Symphony, introducing approaches and tools that expand what the organization is currently able to do. Reporting to the Director of Marketing, Sales & Visitor Experience, the Associate Director of Revenue & Analytics serves as the central point of ownership for ticket revenue strategy and related analytics. The Associate Director works closely with the CMCO, as well as with colleagues across Marketing, Patron Services, Finance, Artistic Planning, IT & external consultants to inform pricing, promotions, programming, and subscription strategy.

Requirements

Bachelor's degree or equivalent combination of education and relevant professional experience.
Approximately 7+ years of progressively responsible experience in revenue management, pricing, sales analytics, business intelligence, customer analytics, financial analysis, ticketing, or a related field.
Demonstrated experience translating complex data into clear business recommendations and actionable strategies, with a track record of introducing new pricing, revenue, or analytical approaches.
Strong quantitative and analytical skills, with experience developing forecasts, models, dashboards, and performance reporting.
Experience analyzing customer behavior, retention, segmentation, or purchasing patterns.
Experience with CRM, ticketing, business intelligence, or revenue-management systems; Tessitura experience strongly preferred.
Advanced proficiency with Microsoft Excel or comparable analytical tools.
Interest in emerging analytics technologies, including AI-enabled tools
Experience with data visualization and analytics platforms; familiarity with AnalytixLive, Digonex, or similar platforms is a plus.
Strong attention to detail and demonstrated commitment to data accuracy.
Ability to balance long-range strategic analysis with hands-on analytical work and recurring revenue-management responsibilities.
Strong written and verbal communication skills, including the ability to present analytical findings and recommendations clearly to non-technical stakeholders.
Demonstrated ability to work effectively across departments and manage multiple stakeholders, priorities, and deadlines.

Nice To Haves

Experience in performing arts, live entertainment, ticketing, hospitality, sports, or another revenue- and inventory-driven industry is preferred but not required.

Responsibilities

Build and maintain season revenue, pricing, capacity, and attendance forecasts across all concert product lines; monitor sales pacing and adjust projections throughout the season.
Develop and recommend pricing, inventory, and dynamic pricing strategies based on demand, sales performance, historical trends, market conditions, seasonality, and organizational revenue and attendance goals.
Manage dynamic pricing strategy and, in partnership with Patron Services, lead the Symphony's relationship with Digonex.
Partner with CMCO, Marketing & Sales, Finance, and Artistic Planning to evaluate prospective programming, developing revenue and attendance projections and scenario models to inform programming, programming schedule, pricing, and capacity decisions.
Provide analysis and recommendations to inform subscription pricing, package architecture, and other revenue strategies.
Bring benchmarking and best-practice knowledge from other performing arts organizations, sports/entertainment, or revenue-management disciplines to introduce new pricing models or revenue strategies not currently in use at the Symphony.
Identify and evaluate new or underdeveloped revenue strategies (membership/loyalty structures, alternative packaging, yield-management techniques) beyond current subscription and single-ticket programs.
Own recurring ticket sales and audience reporting, including the Daily Sales Report, sales dashboards, subscription reporting, and other regular reporting for Marketing & Sales and organizational leadership.
Use Tessitura, AnalytixLive, Digonex and other tools to analyze sales performance and customer behavior, including acquisition, retention, renewal, reactivation, frequency, purchasing patterns, segmentation, and migration between ticket products.
In partnership with Marketing colleagues, translate sales and audience data into actionable insights and recommendations supporting pricing, marketing, audience development, subscription, programming, and sales strategies.
Develop and maintain dashboards, reports, and analytical tools; partner with IT and technical resources to ensure data accuracy and improve or automate reporting processes, including the use of emerging analytical and AI-enabled tools where appropriate.
In partnership with the Director of Marketing, Sales & Visitor Experience, lead the Symphony's relationship with AnalytixLive and identify opportunities to expand the organization's analytical capabilities.
Develop post-campaign, post-season, and longitudinal analyses to identify key trends, opportunities, and recommendations for future seasons.
With Director of Marketing, Sales & Visitor Experience, develop discount and promotional strategies that balance revenue, attendance, inventory, accessibility, and audience-development objectives, including recommendations for participating programs, discount levels, timing, eligibility, and inventory.
Partner with Marketing and Patron Services on implementation of promotional offers and ticketing setup, providing the strategic and pricing parameters required for execution.
Manage strategy and relationships for external discount and audience-access partners, including TodayTix, Groupmuse, Vet Tix, and other partners as appropriate.
Oversee strategy and allocation parameters for complimentary ticket inventory.
Evaluate the effectiveness of promotions, discount channels, rush programs, and complimentary ticket strategies and recommend adjustments based on performance.
Stay current on emerging trends in dynamic pricing, revenue management, and data/AI-driven analytics across performing arts and adjacent industries; recommend new tools, partnerships, or methodologies to the organization.
Serve as the central Marketing & Sales point of coordination for the revenue and pricing components of new program setup, including pricing, inventory, on-sale timing, and other sales parameters.
Coordinate with Marketing, Patron Services, and Finance to ensure program setup information is complete, accurate, and effectively communicated and implemented.
Build and maintain the annual master season splits document and associated pricing architecture.
Develop pricing charts for subscription and other patron-facing materials and review pricing communications for accuracy and consistency.
Analyze subscription performance and customer behavior to inform pricing, package structure, renewal, retention, and future subscription strategy.