Director, Business Analytics

Adelphi Group

2d•$90,000 - $215,000•Hybrid

About The Position

The Business Analytics team is closely integrated with planning and investment teams to deliver modern agency services and help clients achieve their business goals. The Director, Business Analytics develops a deep understanding of clients’ strategic issues, initiatives, and competitive positions, and leads analytics work that produces clear, actionable insights and compelling narratives using sophisticated analytical techniques. The role partners with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing optimization; leads measurement planning and execution; and anticipates client needs with proactive solutions. It also supports consumer insight gathering, segmentation and audience exploration, incremental media testing, process improvement, and ad hoc strategic marketing problem-solving. Internally, the role provides methodological guidance, coaching, and training to direct reports and broader agency teams. It leads and mentors direct reports, assesses capabilities, supports career growth, and establishes goals to expand skills. Omnicom policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless additional office days are directed by the agency or manager.

Requirements

A university degree.
At least 7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
Industry knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
Expertise in audience-based marketing and data-driven advertising.
Analytical, critical-thinking, and problem-solving skills, including the ability to clarify strategic and operational data and analytics issues and drive them to resolution.
Proven leadership ability and strong client relationship experience.
Strong communication and presentation skills, including the ability to translate unstructured business problems into innovative customer marketing programs.
Ability to train and coach colleagues, prioritize work, and support business writing and presentations, analysis, and project management involving scope, budgeting, and timing.

Nice To Haves

Knowledge of the agency-side media campaign planning and execution process.

Responsibilities

Develop a deep understanding of clients’ strategic issues, initiatives, and competitive positions.
Ensure analytics efforts produce clear, compelling, and actionable insights and narratives through sophisticated analytical techniques.
Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
Lead the development and execution of measurement plans.
Anticipate client needs and proactively develop solutions.
Ensure timely follow-through on scheduled and ad hoc deliverables.
Recommend and implement research to support consumer insight gathering and the strategic process.
Identify opportunities to continuously improve processes.
Lead, mentor, and train managers and associate directors.
Contribute to consumer segmentation and audience identification and exploration.
Design tests to measure the incremental impact of media on business outcomes.
Provide ad hoc support to clients in solving broad strategic marketing problems.
Provide methodological support, coaching, training, and advice to direct reports and broader agency teams.
Lead and mentor direct reports by assessing capabilities, providing career-growth roadmaps, and setting goals to build or expand skills.