Business Analyst (Marketing Business Analytics)

Navy Federal Credit Union•Vienna, VA

7h•$36 - $45•Hybrid

About The Position

Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conducts analyses and reviews business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Works independently to interpret and develop solutions to complex business challenges with significant impact on the credit union and its members. Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.

Requirements

2–5 years of experience in business and operational strategy, planning, and analysis.
Basic understanding of the business and operating environment.
Working knowledge of data querying, reporting, forecasting, analysis, and operations research.
Research, analytical, and problem-solving skills.
Effective problem-resolution skills, including determining root cause, scope, and scale of issues.
Effective word-processing and spreadsheet software skills.
Effective project-management skills to lead small- to medium-scope projects or initiatives and work effectively with diverse internal and external contacts.
Bachelor’s degree in Business Administration, Finance, or a related field.
Bachelor’s degree in Business Administration, Marketing, Finance, Analytics, or a related field, or equivalent experience.
Applicants must be authorized to work in the United States without current or future sponsorship.

Nice To Haves

Experience working in financial services.
Master’s degree in Business Administration, Finance, or a related field.
Pega Decisioning Consultant certification.

Responsibilities

Apply specialized skills and proficiency in procedures, analysis techniques, marketing technologies, and decisioning platforms.
Evaluate business, member, and marketing performance data to identify challenges and opportunities; develop solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.
Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization.
Analyze complex marketing campaign requirements and translate them into targeting logic.
Develop, quality-assure, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.
Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.
Troubleshoot complex issues involving data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root causes, assess impact, and recommend resolutions.
Measure, analyze, and report campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.
Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.
Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team.
Develop strategic partnerships with key operations groups, internal business partners, technology teams, and external third parties.
Perform other duties as assigned.