Sr. Business Analyst - Talent Marketing Analytics

Capital One • McLean, VA

3d

About The Position

As a Senior Business Analyst at Capital One, you will use strategic thinking, quantitative rigor, and AI fluency to address complex business challenges that affect company performance. You will join a collaborative analyst community focused on innovation, continuous learning, and data-backed decision-making.

As part of the Talent Marketing Analytics team, you will use data and advanced analytics to shape how Capital One reaches, engages, and hires talent. Working with marketing leaders, product partners, and external agencies, you will support growth initiatives such as international expansion KPI frameworks, media partnership models, A/B testing, and AI-driven Answer Engine Optimization (AEO) strategies.

The role includes developing approaches to measure paid media, events, and media partnerships; creating KPI and reporting standards for international markets; analyzing campaign experiments; building dashboards; and using SQL, Python, and generative AI to analyze data and automate reporting. The position is based on the salary range listed for McLean, Virginia, with compensation varying by work location. It is also eligible for performance-based incentive compensation.

Requirements

• At least 2 years of professional experience performing analysis.
• Currently has, or is in the process of obtaining, a bachelor's degree in a quantitative field or a master's degree in a quantitative field or an MBA with a quantitative concentration; the required degree must be obtained on or before the scheduled start date.

Nice To Haves

• Master’s degree in Business or a quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, or Engineering.
• At least 1 year of experience in SQL querying.
• At least 2 years of experience in statistical analyses.
• At least 1 year of experience in consulting.
• At least 1 year of experience presenting to cross-functional stakeholders.
• At least 1 year of experience defining business requirements.

Responsibilities

• Analyze marketing funnel performance to identify growth opportunities and recommend improvements to campaign outcomes in partnership with the marketing agency.
• Develop analytics strategies to measure the impact of paid media, events, and media partnerships.
• Create standardized KPI frameworks and reporting standards for new international markets.
• Develop hypotheses, design tests, and analyze results for multi-channel campaigns in the United States and globally.
• Build, manage, and maintain automated, user-friendly dashboards that keep key metrics current and accessible.
• Collaborate with marketing strategists, product managers, IT, and external agency partners to align on goals and data needs.
• Use SQL, Python, and AI assistants to streamline workflows, analyze campaign data, automate routine reporting, and modernize analytical tools.
• Present insights through clear visuals and narratives to support data-driven decisions by leaders.
• Set up tracking and reporting for emerging digital trends, including Answer Engine Optimization (AEO).

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior