Sr. Business Analyst - Talent Marketing Analytics
About The Position
As a Senior Business Analyst at Capital One, you will apply your strategic thinking, quantitative rigor, and AI fluency to tackle complex, open-ended business challenges that directly impact company performance. You will join a collaborative analyst community that values innovation, continuous learning, and data-backed decision-making. As a member of the Talent Marketing Analytics team, you will harness data and advanced analytics to shape how Capital One reaches, engages, and hires top-tier talent. Sitting at the intersection of strategy and execution, you will collaborate directly with marketing leaders, product partners, and external agencies to drive major growth initiatives - from designing international expansion KPI frameworks and media partnership models to launching cutting-edge A/B testing and AI-driven Answer Engine Optimization (AEO) strategies.
Requirements
- At least 2 years of professional experience performing analysis
- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
- A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
Nice To Haves
- Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
- 1+ years of experience in SQL querying
- 2+ years of experience in statistical analyses
- 1+ years of experience in consulting
- 1+ years of experience presenting to cross-functional stakeholders
- 1+ years of experience defining business requirements
Responsibilities
- Building analytics strategies to measure the impact of our paid media, events, and media partnerships.
- Creating standardized KPI frameworks and reporting standards for new international markets.
- Designing and analyzing A/B tests to optimize campaign performance across candidate channels.
- Setting up tracking and reporting for emerging digital trends, such as Answer Engine Optimization (AEO).
- Creating, automating, and updating user-friendly dashboards to track key performance metrics.
- Using tools like SQL, Python, and generative AI to quickly analyze campaign data and automate routine reporting.
- Analyze performance across our marketing funnel to find growth opportunities and make clear recommendations to improve campaign outcomes in partnership with our marketing agency.
- Set up hypotheses, design tests, and analyze results for multi-channel campaigns both in the U.S. and globally.
- Build, manage, and maintain automated dashboards that keep key metrics up to date and accessible.
- Partner with marketing strategists, product managers, IT, and external agency partners to align on goals and data needs.
- Apply tools like SQL, Python, and AI assistants to streamline workflows and modernize our analytical tools.
- Present insights clearly through simple visuals and strong narratives to help leaders make confident, data-driven decisions.
Benefits
- performance based incentive compensation
- cash bonus(es)
- long term incentives (LTI)
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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What This Job Offers
Job Type
Full-time
Career Level
Senior
