Marketing Business Analytics Data Analyst, Marketing - Lakeland

Publix • Lakeland, FL

1d

About The Position

The purpose of this position is to develop financial analytical solutions that use data analytics to uncover trends and inform decisions that improve the profitability and performance of Publix stores, products, and services. The work involves mining billions of transaction records, using programming languages to link records with internal and external data sources, applying mathematical and business analysis, and visualizing and reporting analytical outputs for stakeholders.

The role requires an agile software development mindset and the ability to deliver end-to-end, full-stack analytical solutions, including ideation, data and feature engineering, data cleaning and wrangling, coding, testing, deployment, and maintenance. The analyst provides data-driven insights, dashboards, reports, and recommendations to support business and leadership decisions across Publix, including in Marketing, Corporate Purchasing, Real Estate, and other support areas.

Requirements

• Bachelor’s degree in Data Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, another analytical discipline, or equivalent experience.
• One year in an analytical role specializing in data manipulation, interpretation, report writing, and summarizing or reporting data insights.
• One year of analytical experience in SQL writing, financial performance analysis, or writing R code or using similar functionality in other statistical tools. For recent college graduates, relevant coursework may satisfy these requirements.
• Advanced knowledge of mathematics and statistics.
• Knowledge of business analysis.
• Ability to negotiate.
• Written and verbal communication skills.
• Advanced skills in Microsoft Word and Excel; basic skills in Microsoft PowerPoint.
• Knowledge of SSMS or other SQL-based applications.
• Strong knowledge of data analysis, including data inspection, cleansing, transformation, and modeling.
• Basic knowledge of accounting and finance principles, marketing, or retail geographic data.
• Ability to work independently and complete tasks on time with minimal supervision.
• Ability to maintain professionalism, composure, and productivity in high-pressure situations.
• Ability to set priorities, plan, and coordinate work activities.
• Ability to inspect, cleanse, transform, and model data from various sources to discover useful information and trends, inform conclusions, and support decision-making.
• Ability to interpret, analyze, and explain financial information.
• Problem-solving skills.
• Ability to work nights, weekends, and extended hours as business needs require.

Nice To Haves

• Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline.
• Three or more years in financial analysis, planning, process improvements, and accounting principles.
• Data Science Certification or Business Analytics Certificate.
• Coursera certification or similar coursework demonstrating the ability to stay current with analytics.
• Knowledge of project management techniques and continuous quality improvement methodology.
• Basic knowledge of Corporate Accounting functions and Publix Operations.
• Basic knowledge of Internal Controls and SOX regulations.
• Expert skills in Microsoft Word and Excel; intermediate skills in Microsoft PowerPoint.
• Knowledge of Alteryx for data preparation, blending, analysis, and workflow automation.
• Knowledge of Tableau, Power BI, or other business intelligence tools.
• ETL knowledge of Microsoft Power Platform, including Power Apps, Power Automate, and Dataverse.
• In-depth knowledge of information systems design methodologies and testing processes.
• Strong data visualization and storytelling skills.
• Knowledge of SAP/BW.

Responsibilities

• Respond to analytical requests by delivering data-driven insights, dashboards, reports, and recommendations to support business and leadership decisions across Publix.
• Develop descriptive analytical models that provide business insights and recommendations across Marketing, Corporate Purchasing, Real Estate, and other support areas.
• Develop, execute, and improve weekly reports and automated analytical processes.
• Validate data accuracy, monitor systems, and gather information from subject-matter experts to deliver timely and reliable results.
• Provide analytical support for cross-functional strategic initiatives, including managing projects, gathering requirements, developing performance measures, and coordinating analytical solutions across Publix.
• Deliver end-to-end analytical solutions, including ideation, data and feature engineering, cleaning and wrangling, coding, testing, deployment, and maintenance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level