Marketing Business Analytics Data Analyst, Marketing - Lakeland

Publix•Lakeland, FL

1d•$76,570 - $114,855

About The Position

The purpose of this position is to develop financial analytical solutions and use data analytics to uncover trends that drive decision-making to improve the profitability and performance of Publix stores, products, and services. This work involves mining billions of transaction records with programming languages, linking them to internal and external data sources, summarizing data using mathematics and business knowledge, and visualizing and reporting analytical outputs for stakeholders. The role requires an agile software development mindset and the ability to deliver end-to-end, full-stack solutions, including ideation and brainstorming, data and feature engineering and cleaning, data wrangling, coding, testing, deployment, and maintenance. The analyst handles requests for data-driven insights, dashboards, reports, and recommendations; develops descriptive analytical models; improves recurring reports and automated processes; and supports cross-functional strategic initiatives across Publix.

Requirements

Bachelor’s degree in Data Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline, or equivalent experience.
At least 1 year in an analytical role specializing in data manipulation, interpretation, report writing, and summarizing and reporting data insights.
At least 1 year of analytical experience writing SQL, conducting financial performance analysis, or writing R code or similar functionality in other statistical tools; relevant coursework may satisfy this requirement for recent college graduates.
Advanced knowledge of mathematics and statistics.
Knowledge of Business Analysis.
Ability to negotiate.
Written and verbal communication skills.
Advanced skills in Microsoft Word and Excel.
Basic skills in Microsoft PowerPoint.
Knowledge of SSMS or other SQL-based applications.
Strong knowledge of data analysis, including data inspection, cleansing, transformation, and modeling.
Basic knowledge of accounting and finance principles, marketing, or retail geographic data.
Ability to work independently and effectively, and complete tasks on time with minimal supervision.
Ability to maintain professionalism, composure, and productivity in high-pressure situations.
Ability to set priorities, plan, and coordinate work activities.
Ability to inspect, cleanse, transform, and model data from various sources to discover useful information and trends, inform conclusions, and support decision-making.
Ability to interpret, analyze, and explain financial information.
Problem-solving skills.
Ability to work nights, weekends, and extended hours as business needs require.

Nice To Haves

Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline.
At least 3 years in financial analysis, planning, process improvements, and accounting principles.
Data Science Certification or Business Analytics Certificate.
Coursera certification or similar courses demonstrating the ability to stay current with analytics.
Knowledge of project management techniques and continuous quality improvement methodology.
Basic knowledge of Corporate Accounting functions and Publix Operations.
Basic knowledge of Internal Controls and SOX regulations.
Expert skills in Microsoft Word and Excel.
Intermediate skills in Microsoft PowerPoint.
Knowledge of Alteryx for data preparation, blending, analysis, and workflow automation.
Knowledge of Tableau, Power BI, or other business intelligence tools; ETL knowledge.
Knowledge of Microsoft Power Platform, including Power Apps, Power Automate, and Dataverse.
In-depth knowledge of information systems design methodologies and testing processes.
Strong data visualization and storytelling skills.
Knowledge of SAP/BW.

Responsibilities

Deliver analytical insights, dashboards, reports, and recommendations to support business and leadership decisions across Publix.
Develop descriptive analytical models and recommendations across business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas.
Develop, execute, and improve weekly reports and automated analytical processes.
Validate data accuracy, monitor systems, and gather information from subject-matter experts to ensure timely and reliable results.
Provide analytical support for cross-functional strategic initiatives, including managing projects, gathering requirements, developing performance measures, and coordinating analytical solutions across Publix.
Develop end-to-end analytical solutions, including ideation, data and feature engineering and cleaning, data wrangling, coding, testing, deployment, and maintenance.

Benefits

Year-end bonus equal to one month’s extra pay, prorated in the first year, if the associate remains employed through the bonus check issue date.
Employee stock ownership plan that contributes Publix stock to associates each year at no cost.
Opportunity to purchase additional shares of privately held stock.
401(k) retirement savings plan.
Group health, dental, and vision plans.
Paid Time Off.
Paid Parental Leave.
Short- and long-term disability insurance.
Tuition reimbursement.
Free hot lunches (buffet-style) at facilities with a cafeteria.