Staff Analyst, Marketing Analytics
About The Position
Lucid Motors is seeking a highly skilled Staff Analyst, Marketing Analytics to join its Marketing Analytics team. The role turns complex marketing and customer data into intuitive dashboards, actionable insights, and scalable reporting solutions. Acting as a bridge between Marketing and Sales, the analyst uses Salesforce, Marketing Cloud, and customer journey data to build analytics products that improve marketing effectiveness and support business growth. The position designs executive-facing dashboards, enables self-service reporting, and develops measurement frameworks that connect marketing investments with business outcomes. It is a 100% onsite role in Newark, California.
Requirements
- 7+ years of experience in Business Intelligence, Marketing Analytics, Analytics Engineering, or related analytical roles.
- Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Engineering, or a related quantitative field.
- Expert-level Tableau development experience, including dashboard architecture and visualization best practices.
- Expert-level SQL expertise, including querying, transforming, and modeling large-scale datasets.
- Strong experience integrating and analyzing Salesforce CRM, Salesforce Marketing Cloud data, and CDP solutions.
- Working knowledge of statistical inference and machine learning modeling.
- Ability to translate business requirements into technical solutions and meaningful visual dashboards.
- Strong communication and stakeholder management skills.
- Proven ability to work in fast-paced, highly collaborative environments with evolving priorities.
Responsibilities
- Design, develop, and maintain enterprise-grade Tableau dashboards and reporting solutions covering marketing performance, lead generation, funnel conversion, campaign effectiveness, brand measurement, and business outcomes.
- Create visualizations that translate complex customer journeys and marketing data into actionable business insights.
- Use Salesforce CRM and Marketing Cloud data to analyze customer acquisition, lead conversion, and attribution.
- Build reporting solutions connecting marketing activities to sales outcomes across the acquisition funnel.
- Integrate online and offline customer data sources to create a unified view of marketing performance.
- Support marketing attribution, lead analysis, and return-on-investment measurement initiatives.
- Partner with Data Engineering to build, optimize, and maintain data pipelines for marketing analytics and reporting.
- Develop efficient SQL-based data models, transformations, and datasets for Tableau.
- Contribute to improvements in Lucid's commercial data warehouse and marketing measurement infrastructure.
- Establish and maintain data quality standards, validation processes, and governance frameworks for marketing datasets.
- Support measurement strategies for geo-targeted campaigns, events, studio activations, and lead generation initiatives.
- Assist in integrating third-party enrichment, brand tracking, and research data into marketing performance reporting.
- Present actionable insights and translate them into clear, compelling visual stories.
Benefits
- Medical, dental, and vision insurance
- Life and disability coverage
- Paid time off
- Paid holidays
- Paid sick leave
- 401(k) retirement plan
- Eligible employees may participate in an equity program
- Eligible employees may participate in a discretionary annual cash incentive program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
