Associate Director, Engagement Communications and Marketing

Denison University•Granville, OH

9d•Onsite

About The Position

The Associate Director of Engagement Communications and Marketing is the primary liaison for marketing projects supporting alumni, family, student, and other engagement efforts within Institutional Advancement (IA). Reporting to the Director of ACM, the role connects ACM with the Office of Alumni & Family Engagement and develops and carries out marketing strategies for a broad range of initiatives. The position manages a comprehensive project portfolio, including annual signature and regional events and targeted marketing initiatives, and ensures cross-team alignment. It uses data to assess multi-channel promotional campaigns spanning digital and print deliverables, counsels stakeholders, identifies opportunities for collaboration and efficiency, recommends and initiates actions, and reports results. Institutional Advancement supports Denison University’s mission by fostering meaningful engagement and philanthropic support among alumni, families, and friends. The division builds relationships that connect the Denison community and advance opportunities for students, faculty, staff, and alumni. It is a collaborative, mission-driven team working to deepen constituent engagement and secure resources for university priorities, including the What We Can Be: The Denison Campaign.

Requirements

Bachelor’s degree in marketing, communications, journalism, business, or a related field.
Exceptional writing, editing, proofreading, and organizational skills.
Experience collaborating across teams.
At least 3–5 years of relevant experience.
Ability to work occasional evenings and weekends.

Nice To Haves

Background in higher education or nonprofit marketing and communications.
Supervisory experience.

Responsibilities

Serve as the main point of contact for project intake and strategy development with internal partners, especially Alumni & Family Engagement, and other teams as needed.
Assess priorities, resource needs, and timelines to develop marketing and communication plans that encourage constituent engagement while balancing divisional priorities.
Recommend scalable promotional approaches for signature, virtual, and regional events and strategic initiatives with marketing needs.
Build and maintain strong relationships with Institutional Advancement partners to support collaborative, creative work.
Identify intersections in the marketing calendar and opportunities to leverage existing work and maximize efficiencies.
Activate projects within the ACM team and ensure portfolio deadlines, deliverables, and priorities are met.
Coordinate cross-functional workstreams among ACM managers, the production team, partners, and vendors as needed.
Contribute to and oversee messaging and branding, ensuring projects align with university communications standards and engagement strategy.
Track progress, communicate updates, and proactively address project timeline obstacles.
Work with partners to develop and maintain marketing performance dashboards tracking campaign results and engagement trends.
Use data to inform future strategy, identify growth opportunities, and report outcomes.
Directly supervise, coach, and mentor one or more members of the ACM production team.
Support professional growth and foster a positive team environment.