Associate Integrated Marketing Manager - Kenra Professional

Henkel group•Culver City, CA

8d•$75,000 - $85,000

About The Position

The Associate Integrated Marketing Manager for Kenra Professional, within Henkel’s Consumer Brands business unit, leads retail marketing and merchandising initiatives and supports integrated campaigns and product launches. The role manages in-store print marketing and merchandising assets, sales-support materials, product sampling programs, and product photography projects. It also analyzes retail sales and program performance, prepares reports and presentations, and identifies opportunities to improve effectiveness and return on investment. The position works with internal teams—including Sales, Creative, Product Development, and Education—as well as agencies, printers, vendors, and retail partners. It manages multiple projects, timelines, budgets, and production schedules while ensuring that retailer requirements and brand standards are met. Travel may be required up to 10%.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
1–4 years of marketing experience, including integrated campaign management and product launches.
Experience managing multiple projects simultaneously in a fast-paced environment.
Strong project management and organizational skills, with exceptional attention to detail.
Excellent written, verbal, and presentation communication skills.
Ability to collaborate effectively with cross-functional teams, external partners, and vendors.
Ability to travel up to 10%.

Nice To Haves

Experience in the beauty, consumer products, retail, or professional products industries is preferred.

Responsibilities

Lead the development, organization, and execution of in-store print marketing merchandise across multiple retail partners.
Manage the creation, production, and implementation of displays, signage, shelf talkers, promotional materials, and retail fixtures.
Coordinate with internal creative teams, external agencies, printers, and vendors to execute retail marketing programs accurately and on time.
Maintain project timelines, budgets, and production schedules for merchandising and retail activation initiatives.
Ensure retailer-specific requirements and brand standards are met across marketing materials and programs.
Develop and manage sales-support materials for field sales teams and retail partners, including sell sheets, product guides, merchandising guides, retailer presentations, promotional materials, launch toolkits, and training resources.
Coordinate product sampling initiatives across retail, events, and promotional campaigns, including inventory management, fulfillment logistics, and vendor coordination.
Track and evaluate sampling program performance and recommend optimizations.
Manage product photography projects supporting retail merchandising, sales materials, e-commerce, and marketing campaigns.
Coordinate photoshoot logistics, product selection, shot lists, approvals, and asset management to ensure high-quality, on-brand deliverables.
Analyze retail sales performance and assess the impact of merchandising, print marketing, promotional programs, sampling initiatives, and retailer activations.
Monitor and analyze performance metrics; develop reports and presentations highlighting trends, program effectiveness, and opportunities for improvement and ROI growth.
Support the development and execution of integrated marketing campaigns across retail, digital, social, public relations, education, and experiential channels.
Partner with Sales, Creative, Product Development, and Education teams to support product launches and key business initiatives.
Manage multiple projects simultaneously while meeting deadlines, budgets, and quality standards.
Lead and support special projects, strategic initiatives, and process improvements as assigned.