Associate Integrated Marketing Manager - Kenra Professional

Henkel • Culver City, CA

6d

About The Position

The Associate Integrated Marketing Manager for Kenra Professional will lead the development, organization, and execution of in-store print marketing merchandise across retail partners. The role manages the creation, production, and implementation of merchandising assets, including displays, signage, shelf talkers, promotional materials, and retail fixtures, while coordinating with internal creative teams, agencies, printers, and vendors. It is responsible for project timelines, budgets, production schedules, retailer requirements, and brand standards.

The position develops sales-support materials for field sales teams and retail partners, coordinates product sampling programs, and manages product photography projects. It also analyzes retail sales and program performance, creates reports and presentations, and identifies opportunities to improve effectiveness and return on investment. The role supports integrated marketing campaigns across retail, digital, social, public relations, education, and experiential channels, partnering with Sales, Creative, Product Development, and Education teams on launches and other business initiatives. It manages multiple projects and supports special projects, strategic initiatives, and process improvements.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–4 years of marketing experience, including integrated campaign management and product launches.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• Strong project management and organizational skills, with exceptional attention to detail.
• Excellent written, verbal, and presentation communication skills.
• Ability to collaborate effectively with cross-functional teams, external partners, and vendors.
• Ability to travel up to 10%.

Nice To Haves

• Experience in the beauty, consumer products, retail, or professional products industries.

Responsibilities

• Lead the development, organization, and execution of in-store print marketing merchandise across multiple retail partners.
• Manage the creation, production, and implementation of in-store merchandising assets, including displays, signage, shelf talkers, promotional materials, and retail fixtures.
• Coordinate with internal creative teams, external agencies, printers, and vendors to deliver retail marketing programs accurately and on time.
• Maintain project timelines, budgets, and production schedules for merchandising and retail activation initiatives.
• Ensure marketing materials and programs meet retailer-specific requirements and brand standards.
• Develop and manage sales-support materials, including sell sheets, product guides, merchandising guides, retailer presentations, promotional materials, launch toolkits, and training resources.
• Coordinate product sampling initiatives across retail, events, and promotional campaigns, including inventory management, fulfillment logistics, and vendor coordination.
• Track sampling program performance and recommend optimizations.
• Manage product photography projects supporting retail merchandising, sales materials, e-commerce, and marketing campaigns.
• Coordinate photoshoot logistics, product selection, shot lists, approvals, and asset management.
• Analyze retail sales performance and assess the impact of merchandising, print marketing, promotional programs, sampling initiatives, and retailer activations.
• Monitor key performance metrics and develop reports and presentations that highlight trends, measure program effectiveness, and identify opportunities for improvement and ROI growth.
• Support integrated marketing campaigns across retail, digital, social, public relations, education, and experiential channels.
• Partner with Sales, Creative, Product Development, and Education teams to support product launches and key business initiatives.
• Manage multiple projects while meeting deadlines, budgets, and quality standards.
• Lead and support special projects, strategic initiatives, and process improvements as assigned.

Benefits

• Medical, dental, vision, and wellbeing plans starting on day one.
• Paid time off, including sick, vacation, holiday, and volunteer time.
• Flexible and hybrid work policies, depending on role.
• Vacation buy/sell program.
• 401(k) matching.
• Employee share plan with voluntary investment and Henkel matching shares.
• Annual performance bonus.
• Service awards.
• Student loan reimbursement.
• 12-week gender-neutral parental leave, up to 20 weeks for parents giving birth.
• Fertility support.
• Adoption and surrogacy reimbursement.
• Discounted child and elderly care.
• Scholarships.
• National and international career growth opportunities.
• Access to skills development courses.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level