Senior Integrated Marketing Manager - Kenra Professional
About The Position
The Senior Integrated Marketing Manager leads the integrated marketing team and defines the strategies, plans, and execution that drive brand growth across end-consumer, professional, retail, and digital channels. The role oversees integrated marketing across customer touchpoints, including product launches, go-to-market planning, retail and e-commerce marketing, in-store merchandising, promotional campaigns, customer marketing, sampling and review programs, website optimization, and digital experiences. The role leads and develops marketing professionals; directs integrated campaigns, planning, budgets, and the marketing calendar; and presents plans and performance to senior leadership. It serves as the primary cross-functional integrated marketing lead, partnering with teams including Sales, Product Development, Creative, Social/PR, Education, and Executive Leadership. The position also oversees customer-specific and retail marketing, website and direct-to-consumer programs, email and SMS, campaign measurement, sampling, review generation, and customer advocacy. Travel of up to 20% is required.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 7 or more years of marketing experience, including integrated campaign management and product launches.
- 2 or more years of experience leading and developing high-performing teams.
- Strong understanding of retail marketing, in-store merchandising, e-commerce, digital marketing, CRM, and go-to-market strategy.
- Strong cross-functional collaboration skills across all levels of an organization.
- Highly detail-oriented, with a commitment to quality and executional excellence.
- Exceptional project management, communication, and cross-functional leadership skills.
- Ability to travel up to 20%.
Nice To Haves
- Experience in beauty or professional haircare.
Responsibilities
- Lead, inspire, and develop a team of marketing professionals through strategic direction, performance management, mentorship, and development.
- Drive the strategy, planning, and execution of integrated 360-degree marketing campaigns and go-to-market initiatives across consumer, professional, retail, and digital channels.
- Own the annual integrated marketing calendar, budget planning process, and strategic integrated marketing roadmap; present plans, priorities, and performance results to senior leadership.
- Develop processes, workflows, and planning frameworks that improve team efficiency, collaboration, and execution.
- Serve as the primary cross-functional integrated marketing lead, aligning Sales, Product Development, Creative, Social/PR, Education, and Executive Leadership teams.
- Guide in-store merchandising strategies, promotional programs, and retail marketing materials for professional and consumer retail partners.
- Partner with Key Account Sales Managers on customer-specific marketing strategies, activation plans, and sell-through programs, and provide retail partners with marketing assets, launch materials, product education tools, and promotional resources.
- Lead website content strategy and optimization, and oversee direct-to-consumer marketing programs to drive traffic, conversion, and customer lifetime value across company and retail partner websites.
- Provide strategic oversight of email and SMS programs to drive customer acquisition, engagement, retention, and revenue growth.
- Establish KPIs, monitor campaign performance, and use consumer, retailer, and market insights to inform decisions and optimize campaigns.
- Oversee product sampling, review generation, and customer advocacy programs to increase awareness, trial, credibility, and conversion.
- Foster a collaborative, innovative, results-oriented team culture that supports cross-functional partnership, continuous improvement, and professional growth.
Benefits
- Medical, dental, vision, and wellbeing insurance plans starting on day one.
- Paid time off, including sick, vacation, holiday, and volunteer time.
- Flexible and hybrid work policies, depending on role.
- Vacation buy/sell program.
- 401(k) matching.
- Employee share plan with voluntary investment and Henkel matching shares.
- Annual performance bonus.
- Service awards.
- Student loan reimbursement.
- 12-week gender-neutral parental leave, with up to 20 weeks for parents giving birth.
- Fertility support.
- Adoption and surrogacy reimbursement.
- Discounted child and elderly care.
- Scholarships.
- National and international growth opportunities.
- Access to thousands of skills development courses.
- Tuition reimbursement.
- The position may be eligible for incentive pay or other forms of compensation, as applicable.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
