Senior Integrated Marketing Manager - Kenra Professional

Henkel•Culver City, CA

11d

About The Position

The Senior Integrated Marketing Manager leads the integrated marketing team and defines strategies and plans, overseeing their execution to drive brand growth across end-consumer, professional, retail, and digital channels. The role oversees integrated marketing across customer touchpoints, including product launches, go-to-market planning, retail and e-commerce marketing, in-store merchandising, promotional campaigns, customer marketing, sampling and review programs, website optimization, and digital experiences. The manager leads, inspires, and develops marketing professionals; directs integrated campaigns and go-to-market initiatives; owns the annual marketing calendar, budget planning, and strategic roadmap; and presents plans and results to senior leadership. The role builds processes and planning frameworks, coordinates cross-functional partners, develops retail and customer-specific activations, and oversees website, direct-to-consumer, email, and SMS marketing. It also establishes KPIs, analyzes campaign performance and market insights, and oversees sampling, review generation, and customer advocacy programs.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 7 years of marketing experience, including integrated campaign management and product launches.
At least 2 years of experience leading and developing high-performing teams.
Strong understanding of retail marketing, in-store merchandising, e-commerce, digital marketing, CRM, and go-to-market strategy.
Strong cross-functional collaboration skills across all levels of an organization.
Highly detail-oriented, with a commitment to quality and executional excellence.
Exceptional project management, communication, and cross-functional leadership skills.
Ability to travel up to 20%.

Nice To Haves

Experience in beauty or professional haircare.

Responsibilities

Lead, inspire, and develop a team of marketing professionals through strategic direction, performance management, mentorship, and development.
Drive the strategy, planning, and execution of integrated 360-degree marketing campaigns and go-to-market initiatives across consumer, professional, retail, and digital channels.
Own the annual integrated marketing calendar, budget planning process, and strategic marketing roadmap, and present plans, priorities, and performance results to senior leadership.
Develop processes, workflows, and planning frameworks to improve team efficiency, collaboration, and execution.
Serve as the primary cross-functional integrated marketing lead, aligning Sales, Product Development, Creative, Social/PR, Education, and Executive Leadership.
Guide in-store merchandising strategies, promotional programs, and retail marketing materials for professional and consumer retail partners.
Partner with Key Account Sales Managers on customer-specific marketing strategies, activation plans, and sell-through programs; provide retail partners with marketing assets, launch materials, product education tools, and promotional resources.
Lead website content strategy, optimization initiatives, and direct-to-consumer marketing programs to drive traffic, conversion, and customer lifetime value across the company and retail partner websites.
Direct email and SMS programming to support customer acquisition, engagement, retention, and revenue growth.
Establish KPIs, monitor campaign performance, and use consumer, retailer, and market insights to identify opportunities, inform decisions, and optimize performance.
Oversee product sampling, review generation, and customer advocacy programs.
Foster a collaborative, innovative, results-oriented team culture that supports cross-functional partnership, continuous improvement, and professional growth.

Benefits

Affordable medical, dental, vision, and wellbeing plans starting on day one.
Paid time off, including sick, vacation, holiday, and volunteer time.
Flexible and hybrid work policies, depending on role.
Vacation buy/sell program.
401(k) matching.
Employee share plan with voluntary investment and Henkel matching shares.
Annual performance bonus.
Service awards.
Student loan reimbursement.
12-week gender-neutral parental leave, with up to 20 weeks for parents giving birth.
Fertility support.
Adoption and surrogacy reimbursement.
Discounted child and elderly care.
Scholarships.
National and international career growth opportunities.
Access to thousands of skills development courses.
Tuition reimbursement.