senior manager, integrated marketing
About The Position
The Senior Manager, Integrated Marketing leads digital customer campaigns and experiences across the Starbucks digital ecosystem to drive engagement, loyalty, and business growth. Working at the intersection of brand and digital, this role owns campaign strategy and briefs, translating digital experiences and capabilities into clear customer storytelling across earned, owned, paid, and partner channels. The role shapes strategic priorities and works cross-functionally to bring digital innovations to market with consistency and a customer-first perspective. This position leads end-to-end execution of digital customer campaigns and turns customer behavior and data into insight-led work. It partners with brand, digital, product, analytics, operations, finance, channel teams, external partners, and agencies to deliver high-quality experiences and complex integrated campaigns. The role also develops measurement and learning plans to guide campaign decisions and continuously evolves customer experiences based on industry trends, customer expectations, and competitive benchmarks.
Requirements
- 7+ years of experience in integrated marketing, brand marketing, loyalty marketing, or customer relationship management (CRM).
- Bachelor’s degree or equivalent experience.
- Demonstrated experience leading customer campaigns and launch strategies, executing multi-channel campaigns, and bringing digital products or initiatives to market through customer-centric storytelling.
- Skilled in brief writing and experienced in aligning cross-functional teams and senior stakeholders around a clear vision.
- Strong organization and project management skills, with the ability to manage multiple priorities and timelines.
- Experience partnering with external agencies and managing deliverables end-to-end.
Nice To Haves
- Experience in retail, e-commerce, or consumer brands.
Responsibilities
- Lead go-to-market campaign strategy and execution for digital customer experiences and innovations across loyalty, e-commerce, and other growth platforms.
- Set campaign strategy and own briefing and performance readouts from intake onward; develop strategic briefs aligning teams on objectives, target audience, messaging, and positioning, while partnering with channel teams responsible for execution.
- Bridge brand marketing and digital organizations by translating brand strategy, digital experiences, and capabilities into compelling customer storytelling.
- Build learning agendas and measurement plans, including hypotheses, test plans, and performance results, to inform future campaign decisions.
- Partner across brand, digital, product, analytics, operations, and finance to bring initiatives to market, managing timelines, dependencies, and senior stakeholders for complex integrated campaigns.
- Monitor industry trends, customer expectations, and competitive benchmarks to evolve the customer experience.
- Collaborate with external partners and agencies to execute campaigns and enhance program capabilities.
Benefits
- Medical, dental, and vision insurance.
- Basic and supplemental life insurance and other voluntary insurance benefits.
- Short-term and long-term disability.
- Paid parental leave and family expansion reimbursement.
- Paid vacation from date of hire and accrued sick time.
- Eight paid holidays and two personal days per year.
- 401(k) retirement plan with employer match for eligible partners.
- Discounted company stock program (S.I.P.) and Starbucks equity program (Bean Stock).
- Incentivized emergency savings and financial well-being tools.
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
- Student loan management resources and access to other educational opportunities.
- Backup care and DACA reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
