Associate Product Marketing Manager, Data & Analytics Solutions

Becton Dickinson Medical Devices • Durham, NC

9d • Onsite

About The Position

BD Parata's Global Platform Team is seeking an Associate Product Marketing Manager, Data & Analytics Solutions, to support the strategy, commercialization, and lifecycle management of data-driven solutions across its Pharmacy Automation business. Reporting directly to the Associate Director, Upstream Marketing, and working under the guidance of product leadership, this role contributes to global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB), and future analytics solutions.

The position serves on the Data & Analytics Core Team as the Marketing Lead for feature enhancements and sustaining programs, partnering with cross-functional colleagues to execute milestones. The role also helps define and drive integration of the Data & Analytics portfolio within the broader BD Incada strategy, supporting a connected ecosystem.

BD prioritizes on-site collaboration. For most roles, the company requires at least four days in the office each week. The listed primary work location is Durham, North Carolina. The position may require travel up to 25%.

Requirements

• Bachelor's degree in Business Administration, Marketing, Communications, or equivalent.
• Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships.
• Effective written and verbal communication skills and ability to collaborate across cross-functional teams.
• Proven organizational and project management skills, including the ability to manage multiple priorities and deadlines.
• Ability to interpret data, identify trends, and support business decision-making.
• Ability to travel up to 25%.

Nice To Haves

• MBA or other relevant advanced degree.
• One or more years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function.

Responsibilities

• Manage designated product portfolios, including the Stratus platform, Common Drug Database (CDDB), and future analytics solutions, to support revenue growth, market adoption, and customer satisfaction.
• Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources.
• Develop and execute portfolio marketing initiatives to strengthen customer awareness, improve adoption, and support strategic growth initiatives.
• Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions, and minimize customer impact.
• Monitor competitive activity, market trends, customer insights, and business performance metrics, and recommend ways to improve portfolio performance and inform the portfolio roadmap.
• Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy.
• Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, support budget and ASR commitments, and drive sustainable long-term growth across customer segments.
• Help define and drive integration of the Data & Analytics portfolio within the broader BD Incada strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level