Marketing Analytics Data Scientist

Publix • Lakeland, FL

3d • Remote

About The Position

This role develops and deploys advanced data science and machine learning solutions to improve business performance, personalize customer experiences, and optimize pricing, merchandising, and promotional strategies. It uses large-scale data analysis, predictive modeling, and AI-driven systems to generate insights, automate decisions, and improve customer engagement across channels. The position may be performed virtually/remotely in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Virginia, or Kentucky.

Requirements

• Master’s degree in Data Science, Information Systems, Computer Science, Statistics, Mathematics, Economics, Finance, or a related quantitative field from an accredited college or university, or equivalent experience.
• At least five years of work-related experience in analytics, computer science, marketing, finance, or a similar analytics field.
• At least three years of experience writing SQL.
• At least five years of experience writing R code, Python, Syntax, or similar functionality within other statistical tools.
• Advanced knowledge of Microsoft Excel.
• Basic knowledge of using Data Management Platforms (DMPs).
• Knowledge of NoSQL databases, data lakes, and formats including text, image, sentiment, and audio/video.
• Expert knowledge of statistical software (e.g., SPSS, SAS) and business intelligence tools (e.g., SQL, Visual Basic, SQL Enterprise Manager).
• Intermediate knowledge of data visualization tools (e.g., Tableau or MicroStrategy Desktop) and Python coding.
• Ability to exhibit natural curiosity when developing research.
• Expert knowledge of creating ETL (extract, transform, load) processes and knowledge of ETL best practices.
• Basic working knowledge of large datasets and distributed computing tools such as Spark.

Nice To Haves

• Ph.D. in data science, computer science, statistics, neuroscience, engineering, mathematics, or physics.
• Seven or more years of relevant research-related experience.
• Data Science Certificate.
• Expert knowledge of data visualization tools and Python coding.
• Intermediate knowledge of using Data Management Platforms (DMPs).
• Basic knowledge of Alteryx and the Alteryx Server or similar business intelligence tools.

Responsibilities

• Develop and implement scalable data science analytical solutions using machine learning and artificial intelligence to automate and optimize business processes, improve efficiency, and support financial results.
• Provide research-based consultation and recommendations on personalization of customer interfaces with Publix.
• Contribute to the design and measurement of customer personalization programs at the marketing-channel, omnichannel, product-hierarchy, and store levels.
• Analyze customer, transaction, and campaign data to identify trends and patterns in campaign performance and customer behavior.
• Build learning systems that monitor data flows and respond to changes in customer preferences, network constraints, and business objectives.
• Manipulate large datasets to discover and extract meaningful business information using data mining, statistics, and machine learning techniques.
• Develop scalable, efficient processes for large-scale data analysis, model development, and model implementation.
• Analyze and troubleshoot highly complex systems for accuracy, performance improvement, and integration with changes to other enterprise systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior