Associate Director, Marketing Operations
About The Position
Brandeis University is hiring a senior-level individual contributor to lead the systems, workflows, resources, and processes that support the efficient and effective operation of its integrated Marketing Communications division. Reporting to the Vice President for Marketing Communications, the Associate Director works across teams to turn priorities into actionable plans, align resources with needs, and provide visibility into workload, capacity, timelines, and resource requirements. The role combines marketing operations, workflow and resource management, marketing technology, creative and production operations, vendor management, and budget stewardship. It requires independent judgment, initiative, and the ability to coordinate and influence work across teams without direct supervisory authority. The position leads division-wide project intake, prioritization, scheduling, workflow, and resource allocation; manages shared marketing technologies and operational resources; and identifies opportunities to improve efficiency through process changes, AI, automation, and emerging technologies. It also coordinates creative and production work across channels, manages external resource and vendor relationships, and stewards operations budgets. The role additionally oversees the operational delivery of university-wide broadcast email communications and supports recurring internal communications and newsletters.
Requirements
- Bachelor’s degree in marketing, communications, business, design, or a related field.
- 7–10 years of progressively responsible experience in marketing operations, creative operations, integrated marketing, project management, production management, or a related field.
- Exceptional project and process management skills, including demonstrated experience managing complex workflows involving multiple teams, priorities, platforms, and deadlines.
- Demonstrated ability to assess workload and capacity, align resources with organizational priorities, and identify alternative approaches as business needs change.
- Strong understanding of integrated marketing and creative processes across print, digital, web, email, multimedia, social media, and emerging platforms.
- Experience with project and workflow management platforms and demonstrated ability to improve adoption and consistency of operational systems.
- Familiarity with marketing project management platforms, digital asset management, email communications systems, and emerging AI and automation tools.
- Demonstrated experience managing vendors, contracts, external resources, budgets, bids, and procurement processes.
- Strong analytical and problem-solving skills, with the ability to use data and operational insights to improve processes and inform decisions.
Responsibilities
- Partner with team leads and campus partners to translate marketing and communications priorities into actionable workflows and resource plans aligned with strategic priorities and available capacity.
- Lead division-wide processes for project intake, prioritization, scheduling, workflow, and resource allocation.
- Maintain a division-wide view of current and upcoming work and capacity; anticipate constraints, competing priorities, and bottlenecks and work with team leads to develop solutions.
- Coordinate resources across teams and identify opportunities to share capacity or supplement internal teams with freelance, agency, or other external expertise.
- Manage project and workflow management systems and report on workload, capacity, project status, and resource needs.
- Administer and optimize shared marketing technologies and platforms, including project and workflow management, email communications, brand management, and other systems.
- Identify and implement opportunities to use AI, automation, and emerging technologies to streamline workflows, reduce manual processes, improve collaboration, and increase capacity.
- Evaluate processes and operating practices to improve efficiency, reduce costs, and make effective use of internal and external resources.
- Lead implementation and adoption of new tools and processes, including standards, documentation, best practices, and training.
- Manage shared operational and brand resources, including templates, brand-management tools, production resources, and other materials.
- Coordinate creative and production work across channels, supporting scheduling, resourcing, reviews, approvals, and delivery.
- Partner with team leads to assess external resource needs and determine an effective mix of internal and external resources based on expertise, capacity, priorities, and budget.
- Develop and manage a network of agencies, freelancers, production partners, technology providers, and other external resources.
- Manage vendor relationships, marketing contracts, scopes of work, bids, and renewals in partnership with University Procurement and other appropriate offices.
- Advise on production approaches, specifications, timelines, costs, and vendor capabilities, recommending solutions that balance quality, effectiveness, budget, and schedule.
- Steward marketing operations budgets, including vendor, technology, production, and external-resource spending; monitor expenditures, support forecasting and planning, and recommend effective resource allocations.
- Manage operational delivery of university-wide broadcast email communications, including scheduling, production, audience management, testing, and quality assurance.
- Support operational production of recurring internal communications and newsletters in partnership with Strategic Communications and Editorial.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
