Associate Director, Marketing Operations

Brandeis University•Waltham, MA

About The Position

Brandeis University is hiring an Associate Director, Marketing Operations, a senior-level individual contributor responsible for the systems, workflows, resources, and processes that enable the Marketing Communications division to operate efficiently and effectively. Reporting to the Vice President for Marketing Communications, the role works across teams to turn priorities into actionable plans, align resources with needs, and provide visibility into workload, capacity, timelines, and resource requirements. It combines marketing operations, workflow and resource management, marketing technology, creative and production operations, vendor management, and budget stewardship. The position requires independent judgment and initiative, along with the ability to influence and coordinate work across teams without direct supervisory authority. The Associate Director leads division-wide processes for project intake, prioritization, scheduling, workflow, and resource allocation. The role manages and optimizes shared marketing technologies and platforms, improves operating practices, and supports adoption of tools and processes. It also coordinates creative and production work across channels, manages external resources and vendor relationships, and stewards marketing operations budgets. Responsibilities include operational delivery of university-wide broadcast email communications and support for recurring internal communications and newsletters. The stated salary range is $108.8k–$115k. The position requires a bachelor’s degree in a relevant field and 7–10 years of progressively responsible related experience.

Requirements

Bachelor’s degree in marketing, communications, business, design, or a related field.
7–10 years of progressively responsible experience in marketing operations, creative operations, integrated marketing, project management, production management, or a related field.
Exceptional project and process management skills, including demonstrated experience managing complex workflows involving multiple teams, priorities, platforms, and deadlines.
Demonstrated ability to assess workload and capacity, align resources with organizational priorities, and identify alternative approaches as business needs change.
Strong understanding of integrated marketing and creative processes across print, digital, web, email, multimedia, social media, and emerging platforms.
Experience with project and workflow management platforms and demonstrated ability to improve adoption and consistency of operational systems.
Familiarity with marketing project management platforms, digital asset management, email communications systems, and emerging AI and automation tools.
Demonstrated experience managing vendors, contracts, external resources, budgets, bids, and procurement processes.
Strong analytical and problem-solving skills, including the ability to use data and operational insights to improve processes and inform decisions.

Responsibilities

Partner with team leads and campus partners to translate marketing and communications priorities into actionable workflows and resource plans.
Lead division-wide project intake, prioritization, scheduling, workflow, and resource-allocation processes.
Maintain visibility into current and upcoming work and capacity; anticipate constraints, competing priorities, and bottlenecks, and work with team leads on solutions.
Coordinate resources across teams and identify opportunities to share capacity or supplement internal teams with freelance, agency, or other external expertise.
Manage project and workflow systems and report on workload, capacity, project status, and resource needs.
Administer and optimize shared marketing technologies and platforms, including project and workflow management, email communications, and brand-management systems.
Identify and implement ways to use AI, automation, and emerging technologies to streamline workflows, reduce manual processes, improve collaboration, and increase capacity.
Evaluate and improve processes and operating practices to increase efficiency, reduce costs, and use internal and external resources effectively.
Lead implementation and adoption of tools and processes, including development of standards, documentation, best practices, and training.
Manage shared operational and brand resources, including templates, brand-management tools, and production resources.
Coordinate the scheduling, resourcing, reviews, approvals, and delivery of creative and production work across channels.
Assess external resource needs and determine an effective mix of internal and external resources based on expertise, capacity, priorities, and budget.
Develop and manage a network of agencies, freelancers, production partners, technology providers, and other external resources.
Manage vendor relationships, marketing contracts, scopes of work, bids, and renewals in partnership with University Procurement and other appropriate offices.
Advise on production approaches, specifications, timelines, costs, and vendor capabilities, recommending solutions that balance quality, effectiveness, budget, and schedule.
Steward marketing operations budgets, monitor expenditures, support forecasting and planning, and recommend resource allocations.
Manage operational delivery of university-wide broadcast email communications, including scheduling, production, audience management, testing, and quality assurance.
Support operational production of recurring internal communications and newsletters in partnership with Strategic Communications and Editorial.