Director, Marketing Operations

‎ConnectWise

2d

About The Position

The Director of Marketing Operations leads a team of entry-level to experienced professionals responsible for designing and optimizing lead management, establishing and executing marketing technology and data strategy, delivering performance analytics and reporting, and enabling operational excellence across the Marketing organization. The role develops and enhances processes, technologies, and cross-functional partnerships to drive pipeline growth, improve operational efficiency, and support business decision-making.

The Director sets Marketing Operations strategy and priorities, coaches the team toward clear goals and business outcomes, owns end-to-end lead lifecycle and funnel operations, and oversees marketing technology, data strategy, pipeline reporting, attribution, KPI definitions, dashboards, and executive reporting. The role partners with Marketing, Sales, SDR, Sales Operations, Revenue Operations, Finance, and Legal to align goals, processes, data definitions, and execution, and leads cross-functional initiatives through implementation.

The position may be onsite, hybrid, or remote depending on location. Travel of 0–10% may be required.

Requirements

• Bachelor's degree in Business, Marketing, Technology, Analytics, or a related field, or equivalent business experience.
• 10+ years of progressive experience in Marketing Operations, Revenue Operations, Sales Operations, or related functions.
• 6+ years of people leadership and team management experience.
• Demonstrated experience owning and optimizing lead lifecycle processes, funnel operations, and marketing-to-sales alignment.
• Experience with Marketing Automation Platforms, CRM systems, Business Intelligence tools, data platforms, and AI/GenAI technologies.
• Proven experience delivering executive-level reporting, KPI frameworks, attribution models, and pipeline analytics.
• Exceptional leadership and customer service skills.
• Ability to make decisions with significant impact on organizational performance and business outcomes.
• Strong organizational skills and ability to provide strategic direction and operational leadership.
• Professional presence suitable for interaction with executive leadership, customers, and internal stakeholders.
• Excellent presentation, communication, and stakeholder management skills.
• Organized, detail-oriented, and self-motivated.
• Technology savvy with strong business acumen.
• Ability to translate technical concepts into clear business recommendations.
• Strong problem-solving and analytical capabilities across multiple operational domains.
• Proven ability to design and manage complex, cross-functional, multi-stakeholder initiatives.
• Strong knowledge of lead management, funnel optimization, marketing attribution, pipeline analytics, and revenue-generating processes.
• Experience with marketing technology ecosystems, data governance, compliance, and reporting frameworks.
• Experience leveraging AI, automation, and advanced analytics to improve business outcomes.

Responsibilities

• Set Marketing Operations strategy and priorities, and lead, develop, and coach the team against clear goals and business outcomes.
• Lead lifecycle and funnel operations.
• Own the end-to-end lead lifecycle, including definitions, scoring, routing, service-level agreements, and handoffs.
• Identify and resolve process gaps affecting lead quality, conversion, velocity, and seller productivity.
• Own marketing technology and data strategy, including architecture, integrations, vendors, adoption, governance, data quality, and compliance.
• Own pipeline reporting, source targets, attribution, KPI definitions, dashboards, and executive reporting.
• Translate performance insights into actions that improve conversion, pipeline velocity, program ROI, and investment decisions.
• Partner across Marketing, Sales, SDR, Sales Operations, Revenue Operations, Finance, and Legal to align goals, processes, data definitions, and execution.
• Lead cross-functional change, communicate risks and recommendations, and drive initiatives through implementation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director