Director of Marketing Operations

D.R. Horton•Arlington, TX

22h•Onsite

About The Position

D.R. Horton, Inc. is hiring a Director of Marketing Operations to lead the operating model connecting National Marketing with local divisions. The role ensures local business and market needs are translated into effective marketing strategies that generate qualified leads and business results. It leads a team of Regional Marketing Representatives and establishes the processes, governance, and communication required to prioritize, execute, and measure marketing plans across channels. This is an in-person role in the Arlington, Texas office and requires overnight travel to build partnerships with division stakeholders. The position supervises two or more employees. The Director works across marketing functions and with division and National Marketing leaders to coordinate integrated, localized campaigns, align plans with business priorities, and improve marketing execution. The role also establishes scalable workflows and standards, measures performance against business outcomes, shares practices across markets, and identifies process, technology, automation, and operational improvements.

Requirements

Bachelor's degree in Marketing, Business Administration, Information Systems, or a related field.
10 or more years of experience in marketing operations, marketing technology, demand generation operations, or related functions.
5 or more years of leadership experience.
Thorough understanding of marketing operations, campaign management, marketing technology ecosystems, and data-driven marketing practices.
Demonstrated experience managing operational processes, cross-functional initiatives, and technology-enabled marketing programs.
Ability to translate business objectives into scalable operational solutions that improve marketing operations effectiveness.
Ability to understand and carry out instructions furnished in written and oral form or through DRH applications.
Ability to sit for most of an eight-hour workday; use hands and fingers to handle or feel; reach with hands and arms; and talk and hear. Close and peripheral vision are required.
Ability to travel overnight to build partnerships with division stakeholders.

Nice To Haves

Experience supporting multi-market or enterprise marketing organizations.
Experience with CRM, CDP, marketing automation, and customer analytics platforms.

Responsibilities

Lead and continuously improve the operating model connecting National Marketing with divisions, including processes, governance, and ways of working.
Lead and develop Regional Marketing Representatives who understand local business priorities, market conditions, and lead-generation needs and translate them into marketing priorities.
Establish planning, intake, and prioritization processes that connect division needs with National Marketing strategies, resources, and capabilities.
Partner with Paid Media, Social, SEO, CRM/Lifecycle, Creative, Content, Analytics, and other marketing functions to deliver integrated, localized strategies and campaigns.
Build relationships with division and National Marketing leaders and maintain alignment, visibility, and communication about priorities, plans, performance, and changing market needs.
Establish scalable standards and workflows that balance local needs with brand consistency, operational efficiency, and speed to market.
Partner with Analytics and marketing leaders to measure performance, connect marketing efforts to business outcomes, and identify improvements.
Identify and implement process, technology, automation, and operational enhancements to improve Marketing efficiency and effectiveness at scale.
Share successful strategies and best practices across markets and lead cross-functional initiatives that strengthen execution and business results.
Travel overnight to build strong partnerships with division stakeholders.
Supervise two or more employees.